sealmetrics.com

What It Is

SealMetrics is a consentless analytics platform built for European ecommerce. It claims to capture 100% of traffic without using cookies or consent banners, while providing revenue attribution, funnels, channel analysis, and AI anomaly detection under a GDPR-by-architecture model hosted in Dublin, EU. It does not position itself as a direct GA4 replacement; instead, it recommends running alongside GA4 for 30 days and reconciling results against CRM or backend revenue data.

Core Capabilities

Its core product is a four-layer pipeline: Capture, Attribute, Understand, and Activate. Capture handles cookie-free first-party data collection. Attribute provides last-click revenue attribution based on complete data, with granularity down to channel, campaign, ad group, and creative. LENS AI runs 60+ anomaly rules every hour and provides forecasts, growth opportunities, and email reports. Activate exports data to data warehouses, BI tools, or AI agents via BigQuery, REST/Streaming API, MCP server, CSV/JSON, and Webhooks.

Data and Use Cases

Public materials state that SealMetrics is used by marketing teams in 12 countries to analyze 500M+ events. Case studies show that Dreamplace Hotels recovered around 30% more traffic compared with GA4, while Palladium Hotel Group found that 40% of its traffic had previously been unattributed and 35% of bookings could not be linked to a source; it also used SealMetrics to optimize Cost-per-Search for DV360 Display. It is especially suitable for European ecommerce, direct hotel bookings, teams with significant paid media budgets, and organizations that need brand, finance, and agency stakeholders to work from the same data source.

Pricing and Support

Growth costs €499/month and includes 5M human events/month. Scale costs €899/month and includes 15M events, LENS AI premium, Webhooks, and priority support. Enterprise is custom-priced and includes unlimited events, SSO/SAML, full RBAC, isolated processing, a 99.9% SLA, and a dedicated customer manager. All paid plans emphasize no feature gates, unlimited sites and users, 24-month data retention, Full API, BigQuery, and MCP. A 14-day free trial is available.

Pros and Cons

Its main strength is very clear positioning: filling GA4’s traffic and revenue blind spots in Europe’s cookie-rejection environment, while using neutral attribution to reduce the bias of ad platforms’ self-attribution. Its API and BigQuery capabilities also appear fairly complete. The limitations are that the starting price is relatively high and not friendly to small sites; some AI agent analytics features are still listed as coming soon; and public materials do not clarify access from mainland China, RMB/local payment options, or Chinese-language support.

Access from China and Alternatives

Its accessibility from China cannot be determined from the available materials. Before purchasing, teams should test script loading, dashboard access, and the BigQuery data flow. If your team mainly operates in the Chinese market, compare it with GA4, Adobe Analytics, Matomo, Piwik PRO, Plausible, Fathom, and similar tools. If your core requirement is ecommerce revenue attribution under European GDPR constraints, SealMetrics has a clearer point of differentiation.