sawtoothsoftware.com

What It Is

Sawtooth Software is a U.S.-based market research software company. Its core products include Lighthouse Studio and Discover, positioned around survey software, predictive analytics, and research consulting. Beyond traditional questionnaires, it is especially strong in Conjoint Analysis / Choice Analysis, helping teams determine which product features matter, how to price products, and predict what customers are likely to buy or choose.

Core Features and Capabilities

Based on the available information, the platform covers online surveys, offline CAPI interviews, interviews for conferences or trade-show settings, as well as both general questionnaires and complex conjoint analysis projects. Use cases include product and pricing research, brand research, market segmentation, concept testing, customer satisfaction, social policy, healthcare outcomes, academic research, and public opinion polling. Sawtooth also provides consulting, technical papers, training, workshops, and community forums, suggesting it is more of a “research methodology platform + professional services” offering than a simple survey tool.

Pricing and Support

The site shows both Standard Pricing and Academic Pricing, and explicitly states “No per-respondent fees,” meaning it does not charge based on the number of respondents. For large-sample surveys or long-term research projects, this model may be more predictable than per-response pricing. However, the captured text does not disclose exact prices, plan differences, or payment methods. Notably, its technical support is described as “highly acclaimed” and offered at no extra charge, which can be valuable for complex conjoint analysis projects.

Pros and Cons

Its strengths are its deep methodology, long operating history, focus on professional market research scenarios, and a conjoint analysis system described as widely used. It is also supported by consulting, training, and forums. The downside is that the public pages appear to disclose limited information commonly expected for enterprise software, such as third-party integrations, team permissions, APIs, security compliance, and deployment architecture. For non-specialist users, conjoint analysis and advanced research design may also involve a learning curve.

Who It’s For and Access from China

Sawtooth Software is well suited to market research firms, large enterprise insights teams, health economics consultants, government agencies, and university researchers—especially for projects involving product configuration, pricing, and choice modeling. If you only need lightweight questionnaires, it may be worth comparing tools such as 问卷星, 腾讯问卷, and SurveyMonkey first. Access and payment information for mainland China is not reflected in the available text, so it is advisable to test network connectivity before purchasing and confirm contract, payment, and data compliance requirements.