ryds.cn

What it is

ryds.cn is the official website of Ruy Deshui (Chinese: 如鱼得水), a leading Chinese high-end custom curtain brand. It is operated by Ruy Deshui (Hangzhou) Soft Decoration Customization Co., Ltd. Founded in 1994, the brand currently operates more than 600 chain stores across China. It focuses on high-end custom curtain manufacturing and brand franchise invitation services, and positions itself as "the world's leading high-end curtain expert".

Core Features & Pricing

The core functions of the official website are divided into three parts:

• For end consumers (B2C): It fully showcases the brand's full range of curtain products, covering fabric curtains, sheer curtains and other categories, 8 popular home decor styles including modern, light luxury, and new Chinese, and functional options such as antibacterial, blackout, and smart motorized curtains. It also displays a large number of real home decor cases for user reference.
• For B2B entrepreneurs: It opens a brand franchise application channel, and introduces investment promotion policies and terminal empowerment systems.
• It also publishes public information on the brand's development history, corporate qualifications, and public welfare projects.

Regarding pricing, the official website does not directly list specific product prices. The brand has previously launched a 5880 RMB standardized high-end soft decoration package. Terminal products are priced based on custom size, fabric type, and style differences, and consumers need to communicate and confirm pricing at offline physical stores.

Pros & Cons

Advantages

• Ruy Deshui is the pioneer of process standards in the curtain industry. It was the first to introduce suit-making craftsmanship into curtain production, and its 313-step production standard ensures products maintain a neat, smooth drape. It stands out for strong brand awareness and product quality.
• It has continued to develop health-focused technology, launching functional products such as silver-ion antibacterial curtains that align with current consumer demand for healthy high-end home decor.
• It has a self-built smart flexible production factory and a fully connected digital production chain, which meets personalized customization needs while greatly shortening delivery lead times.

Disadvantages

• The official website lacks online information transparency: it does not public product pricing, nor does it support direct online ordering. Users have to go through offline physical stores or Tmall to complete a purchase.
• Product displays for niche categories such as Roman blinds and blinds are incomplete, with insufficient product information.

Target Audience & Accessibility

It is suitable for owners of villas and large apartments with mid-to-high-end home renovation needs, as well as entrepreneurs looking to enter the curtain industry and open a franchise.
Users in mainland China can access the official website directly without issue. The interface is fully in Chinese and runs smoothly.