rslt.io

What It Is

RSLT is a New York-based ad attribution and media measurement platform focused on measuring the true incremental impact of linear TV, streaming, and radio advertising. It emphasizes “No Pixels Required,” meaning it does not rely on pixel-based user tracking, and instead analyzes customers’ own first-party data to reduce privacy and compliance risks.

Core Features and Data

Based on the collected information, RSLT does more than simply output attribution results. It can automatically break down TV and digital media campaigns by hierarchy and assess how different types of placements contribute to response. The platform supports monitoring and forecasting ad fatigue, including wear-in and wear-out effects, and provides optimization recommendations at the channel, daypart, and budget levels. Its website says it has analyzed around 3,800,000 TV and radio ads, but does not specify geographic coverage, data definitions, or third-party data sources. The solutions pages also list rslt tv, rslt podcast, rslt mmm, and rslt mta, indicating coverage across TV, podcasts, marketing mix modeling, and multi-touch attribution use cases.

Pricing and Service

The official website does not disclose standard pricing, and no free trial information was found. Access is mainly through Book a Demo, which suggests a typical enterprise custom-sales model. The FAQ states that attribution, forecasting, and optimization capabilities are all included in the platform, with no need to purchase additional add-on tools. Dashboard refresh frequency can be configured as daily, weekly, or monthly depending on requirements, which is useful for teams that need to continuously optimize media spend.

Pros and Cons

Its main strengths are privacy-friendly TV and streaming attribution based on first-party data and a pixel-free approach. It also provides ad fatigue forecasting and next-step recommendations, making it well suited for budget optimization decisions. Its target customers include large and mid-sized media agencies and brands in the US and internationally, and it also supports white-label use by agencies. The limitations are that implementation details, data onboarding, APIs/integrations, pricing, and contract terms are not publicly disclosed, making it difficult for smaller teams to evaluate ROI.

Who It’s For and Access from China

RSLT is better suited to brand growth teams, marketing analytics teams, and media agencies with significant TV, CTV, radio, or podcast advertising budgets. It does not appear to be a tool aimed at small webmasters or standard SEO teams. The collected text does not provide information about access from China, so this remains unknown; payment methods are also not disclosed. If you need alternatives, you can compare it with Nielsen, iSpot.tv, TVSquared, Measured, Northbeam, as well as more mobile- or digital-attribution-focused tools such as AppsFlyer, Adjust, and Google Analytics.