roberta.store

What It Is

Roberta is a Danish secondhand children’s clothing e-commerce platform positioned around “Secondhand kids fashion,” with a strong emphasis on being 100% Danish. Founded by Freja and Mikkel, the platform aims to make it easier for families to buy well-kept secondhand kidswear with an experience close to buying new, while reducing both the financial and environmental cost of purchasing new clothes. The site currently still appears to sell children’s clothing directly, showing around 11,000 items and 150+ sellers.

Core Capabilities and Supply Chain

Roberta’s core strength is its vertical curation: it focuses exclusively on secondhand children’s apparel and supports browsing by brand, including MarMar, Lil' atelier, Hust & Claire, H&M, Wheat, Pomp de Lux, Hummel, Zara, and others. Compared with general secondhand marketplaces, this narrow category strategy helps parents find items more efficiently and makes it easier to build trust around sizing, condition, and brands. On the seller side, Roberta has partnered with Reshopper; when users click “become a seller,” they are redirected to Reshopper. Sellers only need to send in a bag of children’s clothing they no longer use, after which the partner handles the rest, making it more of a consignment/managed selling process.

Fees, Logistics, and Payments

The available text only states that Roberta offers “cheap shipping,” “fast delivery,” and a “14-day right of withdrawal,” but it does not disclose specific shipping fees, commissions, service fees, listing fees, or settlement rules. Payment methods are also not specified, so it is not possible to determine whether bank cards, MobilePay, PayPal, or other local payment options are supported. On logistics fulfillment, the buyer-facing value proposition is fairly clear, but details such as delivery coverage, carriers, delivery-time commitments, and return policies are missing.

Pros and Cons

The advantages are its clear positioning and well-defined target audience, making it highly relevant for families with children in Denmark. Secondhand kidswear naturally has environmental and price advantages, and the platform is trying to make secondhand shopping more attractive and convenient. For sellers, the bag-based handoff to a partner also reduces the burden of taking photos, listing items, communicating with buyers, and shipping. The downside is limited transparency around commercial terms: seller rules require jumping to Reshopper for further confirmation. Market information also appears to be strongly Denmark-focused, with unclear cross-border capabilities.

Best Fit and Access from China

Roberta is best suited to families in Denmark looking to buy secondhand children’s clothing, as well as parent-sellers who want an easier way to clear out unused kidswear. For Chinese sellers looking to do cross-border e-commerce, this is not a typical open marketplace sales channel. However, those interested in European secondhand kidswear models can use it as a reference case for vertical secondhand retail and consignment-style fulfillment. The available content does not disclose access from China, payment availability, or international shipping, so these remain unknown. Alternative options to watch include Reshopper, Vinted, Trendsales, and local secondhand trading communities.