robert-haase.de

What It Is

Robert Haase is an experienced brand strategist based in Berlin, with 18 years of industry experience and work for more than 80 brands. Beyond traditional brand consulting, he takes a forward-looking approach with the concept of “brand infrastructure,” aiming to make brands “machine-readable” within AI and automation systems, helping companies respond to the marketing shifts brought by agents and AI search.

Core Dimension Analysis

• Features and Use Cases: Core services include brand strategy and positioning, brand architecture design, and the unique development of “brand infrastructure” — also referred to as Agentic Brand Readiness. He also founded Unternehmenswissen.AI, a GDPR-compliant internal knowledge AI platform for enterprises, making knowledge usable bidirectionally by both people and systems.
• Data Sources and Scale: His credibility is built on 18 years of hands-on experience and work with 80+ brands. His client portfolio is highly impressive, including leading DACH and international companies such as Audi, Siemens, Bayer, and Red Bull, spanning high-barrier industries including automotive, industrial, healthcare, and digital platforms.
• Methodology: He advocates “systems over artifacts” and “precision over decoration,” using a dual-track strategy that ensures both human emotional resonance and reliable machine interpretation and recommendation of brands — reflecting strong marketing insight for the AI era.

Pricing

The website does not publicly disclose any pricing information. It follows a typical high-end, bespoke consulting model, with inquiries handled individually via LinkedIn or email.

Pros and Cons

Pros: Highly forward-looking view of branding in the AI era, especially around machine readability; strong track record serving top-tier brands; strong data compliance for its AI product, with German hosting and GDPR compliance.
Cons: As an individual consulting model, capacity is limited and difficult to scale; lacks the self-service experience of standardized SaaS products; may have a relatively high barrier to entry for small and micro businesses.

Who It’s For

Primarily aimed at medium-sized and large industrial companies (Mittelstand und Industrie), especially traditional enterprises that need brand repositioning, help organizing complex brand architectures, or want to ensure their brand is correctly retrieved and recommended in the era of AI search and automated agents.

Access from China

This is a German personal website and can be accessed directly from mainland China without any access barriers.