Rizer is an AI sales loss analysis tool built specifically for HubSpot CRM. Its core goal is to help revenue teams understand why deals are lost, which parts of the sales process need fixing, and which lost leads or deals are worth re-engaging. It reads lead and deal history in HubSpot and presents the findings in drill-down reports.
The product emphasizes two layers of capability: “loss intelligence” and “recycling.” On the Intelligence side, it focuses on pattern recognition, sales execution and revenue engine reporting, AI-prioritized recommendations, filtering by owner/segment/product/competitor, and the ability to drill down from charts to the underlying CRM records. Recycling adds Callback and Winbacks reports, lists of recyclable leads and deals, automated nurture workflows segmented by loss reason, plus win-back attribution and ROI tracking. In terms of integrations, the available materials only explicitly mention support for HubSpot. It works with HubSpot Free, Starter, Professional, and Enterprise, connecting through the official OAuth API.
Pricing is public and tiered by the number of active deal owners. Intelligence starts at $149/month for 1–10 users, while Intelligence + Recycling starts at $349/month. For 11–40 and 41–100 users, pricing increases to $349/$699 and $599/$1,199 respectively. Teams with 100+ users need to contact sales. Annual billing saves 20%. There are no setup fees, no contracts, and you can cancel anytime. The page does not mention a free plan or free trial; the main calls to action are booking a 15-minute demo or applying for early access.
The main strengths are its focused use case: it is designed directly around HubSpot lost-deal reviews and win-back execution. Its reports can drill down into underlying records, making it easier for sales operations teams to act on the findings. It also does not modify CRM data, which lowers implementation risk. The drawbacks are that its CRM ecosystem is clearly limited—if you do not use HubSpot, it is largely irrelevant. Its effectiveness depends on the quality of historical deal/contact data. Security and compliance are only described as following SOC 2 standards, with limited detail. The Conversion funnel feature is still marked as coming soon.
Rizer is best suited for B2B sales teams using HubSpot that have a meaningful closed-lost pipeline and want a systematic way to analyze loss reasons and run win-back efforts. The available text does not provide information about access from China, and payment methods are not disclosed. Teams in mainland China should also consider HubSpot accessibility, foreign-currency payments, and cross-border data transfer issues. Alternatives to consider include HubSpot’s built-in reporting, Gong, Clari, People.ai, or the analytics capabilities in Salesforce/Zoho.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on rizer.io official site.
rizer.io is an Unknown SaaS Tools provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach rizer.io directly.