richpush.com

What Is It?

RichPush is a push notification ad network aimed at marketers, affiliates, and agencies. Its core goal is to help advertisers acquire clicks and conversions through ad formats such as push notifications, in-page ads, pop ads, and domain redirects. It is part of the RichAds platform and emphasizes performance-driven advertising, global traffic, and automated optimization.

Core Capabilities

In terms of scale, RichPush claims to cover 220 countries, with 450M+ subscribers and more than 4 billion impressions per day. The page also mentions “5B own push subscribers,” but it does not further explain the discrepancy between these figures. The platform supports reach across mobile browsers, desktop, and in-app environments, making it suitable for global GEO testing and scaling.

Optimization is one of its key focuses. RichPush offers automated rules that can automatically blacklist underperforming sources, adjust bids, or pause creatives based on performance. It also supports blacklists and whitelists, micro bidding, target CPA, conversion tracking, and more. For targeting, it provides options such as country, city, device, OS, browser, connection type, language, carrier, ISP, IP, time period, and new subscribers. In terms of traffic quality, the main text states that traffic is verified through AdScore to help prevent bots and low-quality human traffic.

Pricing

RichPush uses a CPC model, meaning users pay after a click occurs. The page shows a starting CPC of around $0.003, with a global average CPC of about $0.004. Costs vary significantly by GEO; for example, CPC in the United States is noticeably higher than in markets such as India and Indonesia. The minimum deposit is $100. The main text does not disclose payment methods, refund policies, or whether invoice support is available.

Pros and Cons

The advantages are its large traffic scale and broad GEO coverage, making it suitable for fast testing in affiliate marketing and performance advertising. Its optimization tools are relatively complete, and it integrates with 13 trackers including Keitaro, Voluum, RedTrack, Binom, and AppsFlyer, while also offering a built-in Tracker. Account managers can provide whitelists, creative suggestions, and strategy advice, which can be helpful for beginners.

The drawbacks are that information disclosure remains incomplete, with no clear details on company location, payment methods, or accessibility from China. Push traffic itself is more geared toward performance conversions and low-cost testing, and may not be ideal for high-end brand advertising. The crawled text also repeatedly showed “Page not found,” suggesting that parts of the site experience may have issues.

Who It’s For / Access from China

RichPush is better suited for affiliate marketers, media buying teams, agencies, and advertisers who are capable of conversion tracking and ROI optimization. If the goal is purely brand exposure, or if the user lacks the ability to test creatives and landing pages, the barrier to use will be higher. The main text provides no evidence regarding access from mainland China, so its availability there is unknown.