revealmobile.com

What It Is

Reveal is a measurement and attribution platform focused on out-of-home (OOH) advertising. It serves brands, agencies, media owners, and programmatic platforms such as DSPs and SSPs. Its core goal is not traditional SEO or on-site marketing analytics, but to prove whether OOH campaigns generate real incremental impact, including brand lift, store visits, website behavior, app actions, and sales lift.

Core Capabilities and Data

The platform covers complex formats such as static outdoor, mobile media, digital/programmatic OOH, contextual placements, transit, taxi tops, LED vehicles, and retail media networks. Reveal’s Net Lift Study identifies OOH exposure at the device level, uses propensity score matching and machine learning to build control groups, calculates incremental lift, and provides confidence intervals and p-values. On the data side, its website states that it ingests media plans, ad rolls, waypoints, and inventory data, and performs spatiotemporal matching against a persistent panel of 60M US DAUs and large-scale mobile location data. As a result, it is more oriented toward the US market and location-data-driven use cases.

Product Formats and Integrations

Reveal offers three ways to use the product: Mira Console, a self-serve platform for uploading and managing campaigns, checking progress, and exporting reports; Managed Service, where a US-based customer service team assists with setup, reporting, and interpretation; and Enterprise API, designed for data teams or platforms with internal systems, supporting RESTful APIs, real-time campaign data, custom workflows, and bulk data delivery. It also supports integrations with DSPs, SSPs, and programmatic OOH platforms, and can provide automated MAID postbacks and white-label solutions.

Pricing and Support

Pricing is not published on the official website, and there is no clear free trial information. Solutions are mainly obtained through Request a Meeting, Contact Us, or Get Started. In terms of support, the managed service offering is described in fairly complete detail, including account managers, strategic recommendations, custom reporting, and client meeting support, making it suitable for teams that need to deliver results to clients or internal decision-makers.

Pros, Cons, and Best Fit

Its strengths are broad OOH scenario coverage, a methodology that emphasizes causal incrementality rather than simple exposure attribution, and the ability to connect outcomes across the full funnel. The drawbacks are opaque pricing, implementation that requires substantial media and location-related data, and core data disclosures that are focused on the US, leaving its compatibility with China’s local outdoor advertising networks unclear. It is better suited to mid-to-large brands, agencies, media owners, and ad tech platforms; it is not a good fit for teams focused only on search rankings, content SEO, or small-budget online advertising.

Access from China and Alternatives

The official website does not provide information on access from China, payment methods, or localization, so these remain unknown for now. When evaluating similar capabilities for the China market, you may also compare Geopath, Foursquare Attribution, StreetMetrics, Vistar Media, Broadsign, and AdQuick, or choose local outdoor media monitoring and location data service providers.