reallinks.app

What It Is

Real Links is an Employer Brand & Referral Activation Platform from a UK company, positioned as an employee referral and employee advocacy SaaS product. It helps companies connect open roles and employer-brand content with employees’ personal networks, increasing candidate reach and the share of hires generated through referrals, sharing, and recruitment campaigns.

Core Features and Integrations

The platform’s core capability is automated matching: it matches a company’s live open roles with potential candidates in employees’ social networks. Employees can refer candidates with one click or share jobs and content across channels such as LinkedIn, Facebook, X/Twitter, Instagram, and YouTube, with scheduled posting supported. Real Links also emphasizes gamification, including leaderboards, prize draws, reward stores, points, prizes, and animated feedback to sustain employee engagement. Employees do not necessarily need to log in to a standalone platform; they can take action directly from Slack, Teams, or Email. Deskless employees can use the mobile app. Recruiting teams can run campaigns for scenarios such as tech hiring, company-wide recruitment pushes, EDI, diversity hiring, new hires, early talent, alumni, and marketing campaigns, while automating employee communications.

Pricing and Enterprise Capabilities

The official website does not publish plans or pricing, offering only Book a Demo / Talk to us, which suggests a sales-led enterprise purchasing model. Its integrations are relatively well disclosed, with support for ATS platforms such as Workday, Oleeo, Teamtailor, SuccessFactors, TribePad, and Lever, as well as communication tools including Slack, Teams, and WhatsApp. One case study also mentions a GitHub integration built for Product Madness. However, key information for enterprise IT procurement—such as permissions, security and compliance, API documentation, and data residency—is not sufficiently disclosed. The only confirmed details are that its terms of service include requirements around lawful use, account security, abuse prevention, and confidentiality.

Pros and Cons

Its strengths are a focused use case, short employee participation flows, comprehensive gamification and rewards mechanisms, and case studies from Product Madness, HelloFresh, Celonis, and others showing quantified results—for example, Celonis increased referral hiring from 9% to 33%. The drawbacks are opaque pricing and a lack of detail around permissions, compliance certifications, and API capabilities. Its effectiveness also depends heavily on a company’s internal incentive design, talent acquisition operations, and the quality of employees’ networks.

Who It’s For and Access from China

Real Links is best suited to mid-to-large enterprises, global recruiting teams, companies under pressure to hire for technical roles, and organizations looking to amplify employee advocacy and employer-brand distribution. Access from China is unknown. Its integration ecosystem is mainly built around overseas ATS platforms, Slack/Teams, and global social networks, with no clear information on support for local Chinese channels such as WeChat, Maimai, Boss Zhipin, or Liepin. Companies in China may want to compare it with Moka, Beisen, KNX, or referral modules built into their ATS.