rasmus.design

What It Is

Rasmus Design is a personal/small-scale marketing service website focused on “Video Game Marketing,” offering game marketing consulting and execution for indie game developers. The person behind the site is Hannes Rasmus Feeken, based in Oldenburg, Germany, with a public phone number and email address listed. The content is clearly centered on the challenges of launching indie games, including Steam visibility, wishlist growth, community building, paid advertising, pricing psychology, and crowdfunding strategies.

Core Capabilities and Platforms

Based on the site content, Rasmus Design’s services include Full-Service Management, Marketing Coaching, Game Identity, and Paid Ads. In other words, it can help teams develop marketing strategies and also participate in the execution of ads, trailers, community work, and brand tone. Its key channels include TikTok, Reddit, Twitch, Google Ads, YouTube, Meta, Steam, and X, with repeated mentions of Discord, Kickstarter, IndieGoGo, and other common growth channels for indie games. The site emphasizes small-budget testing, data-driven targeting, pre-launch warm-up 6-12 months ahead of release, Steam wishlists, and community engagement, which aligns well with the realities of indie game publishing.

Data and Scale

The site discloses 32+ clients, 2+ years of experience, and 50+ completed projects, but it does not show specific client names, project links, or verifiable campaign results. Its articles cite industry data such as more than 12,000 games released on Steam in 2023, game advertising CPC figures, and the failure rate of indie game sales. However, these mainly support its marketing viewpoints and do not represent proprietary data products or database capabilities.

Pricing and Trial

Pricing transparency is the main weakness. The site does not disclose packages, hourly rates, project-based quotes, minimum budgets, or payment methods, nor does it mention a free trial. Potential clients need to communicate via email or a form before they can confirm costs, which increases decision-making friction for budget-sensitive indie developers.

Pros and Cons

The strengths are its highly vertical positioning, with language and examples centered on the game industry, covering key areas such as ad campaigns, community, branding, pricing, and crowdfunding. Its understanding of channels such as TikTok, Reddit, Steam, and Twitch also appears fairly specific. The downside is that the site content leans more toward methodology and marketing copy, with a lack of detailed service processes, sample deliverables, real case data, and pricing explanations, leaving the boundaries of its service capabilities somewhat unclear.

Who It’s For and Access from China

It is better suited to indie developers and small studios preparing for launch, crowdfunding, or looking to improve Steam wishlists, especially projects without a dedicated publishing or marketing team. Access from China cannot be determined from the site content. Given that it relies on channels such as Google, Reddit, Twitch, and X, which have access or advertising limitations in mainland China, Chinese teams considering cooperation may need to additionally account for network conditions, overseas payments, asset localization, and alternative channels.