rafaellovi.com

What It Is

Rafael Lovi is a senior product designer/design lead whose website serves as a personal portfolio and collaboration entry point. According to the page, he has an advertising background and more than 7 years of experience in digital product design. His focus areas include marketplaces, conversion optimization, product clarity, design systems, and growth-oriented product strategy. He currently states that he is open to remote opportunities and international roles.

Core Capabilities

Judging from the showcased case studies, his strength is not purely visual execution, but the productization and structuring of complex business systems. The first case study is a redesign of a large Brazilian telecom plan comparison platform. The core approach was to reduce users’ cognitive load when dealing with plans, bundled services, and price changes through consistent card structures, clear information hierarchy, and an extensible category system, while also supporting the commercial needs of partners and marketing campaigns. The second case study involved turning an internet speed test tool into a customer acquisition entry point. By combining automatic location detection, test results, and relevant plan recommendations, tool-based traffic was directed into a comparison and conversion funnel, and further developed into an operator ranking and awards system.

Pricing and Collaboration

The website does not disclose pricing, billing methods, project timelines, or specific deliverables, so the cost of commercial collaboration would need to be discussed further via email or LinkedIn. In terms of collaboration, the text clearly mentions that he works with engineering, product, and marketing teams, including defining product flows, writing specifications, ensuring implementation quality, and supporting SEO content, landing pages, and campaign assets. This is valuable for growth projects that require cross-functional execution.

Pros and Cons

The main advantage is that the case studies focus on real, complex business scenarios, demonstrating systems thinking, conversion awareness, and the ability to balance business needs with user experience. He also shows a perspective that extends from product tools to brand assets and acquisition channels. The drawbacks are that only two case studies are disclosed, and key metrics are not public due to confidentiality, making it difficult to quantify the actual improvement achieved. The page also does not show detailed research processes, usability testing, design file structure, or clear service boundaries.

Who It’s For and Access from China

It is better suited to high-traffic platforms, comparison/marketplace businesses, SaaS, or tool-based product teams—especially companies that need to organize complex information architecture, improve conversion, build design systems, or connect SEO traffic to a product funnel. The scraped text does not mention access conditions from China, so actual availability should be verified through local network testing.