qa-honest.jp

What It Is

HONEST is an anonymous web-based survey service operated by Japan’s MICROWAVE Inc. It is positioned as a tool for collecting large volumes of users’ “honest voices” and applying them to corporate marketing activities. The service emphasizes the increase in feedback that anonymity can bring, with its website claiming that HONEST can deliver 3–5 times more responses than ordinary non-anonymous surveys.

Core Features and How It Works

The product flow is lightweight: log in, create questions, confirm the questions and copy the URL, then share the URL with the target audience. Distribution mainly relies on a company’s existing touchpoints, such as Twitter and other SNS channels, email, and group LINE chats. Use cases include collecting ideas for new products, operating a company’s SNS accounts, researching fan needs, soliciting ideas for YouTube projects, and running internal company event surveys.

Data Sources and Case Results

HONEST does not appear to provide information about a fixed respondent panel. Its data mainly comes from anonymous responses collected after companies send survey links to their own audiences. The website lists two cases: 慶應義塾情報メディア collected more than 4 times its usual number of responses within 3 days; Soft Tennis Movie solicited project ideas from YouTube viewers and received 4–6 times more responses. Note that these are official website case studies, and no fuller details were found regarding sample size, industry coverage, or statistical methodology.

Pricing and Service Support

The official website does not disclose specific plan pricing, only stating that it is currently running a “free initial implementation campaign.” The FAQ says that after signing a contract, an ID and password will be issued immediately, allowing same-day use. Plan changes are also supported mid-contract, with the new fee applied from the month of the new agreement. Support is mainly provided via an inquiry form, with the company stating that replies are typically sent within 1–3 business days.

Pros, Cons, and Who It’s For

Its advantages are a clear anonymous-response mechanism and a low-friction URL sharing process, making it suitable for teams that already have SNS followers, communities, email lists, or internal member touchpoints. The drawbacks are the lack of key information on pricing, payment methods, data export, report analytics, permission management, API integrations, and more, so buyers should ask for details before procurement. HONEST is better suited to product planning, content operations, SNS operations, and small to mid-sized research scenarios. It is less suitable for teams that need complex sampling, professional market research panels, or deep data analysis.

Access from China and Alternatives

The website does not provide information on access from mainland China, payment support, or local compliance, so actual availability is unclear. For China-based teams, alternatives such as 问卷星 and 腾讯问卷 are worth evaluating. For overseas users, tools such as Google Forms, Microsoft Forms, SurveyMonkey, and Typeform can be compared.