pulley.com

What It Is

Pulley is an equity management platform for founders and finance teams. Its core positioning is to manage cap tables, stock options, 409A valuations, fundraising modeling, compliance reporting, and liquidity programs in one system. It particularly emphasizes helping startups handle increasing equity complexity from seed stage through growth stage, and also offers Token cap table, Token distribution, and Token valuation capabilities for crypto teams.

Core Capabilities

For equity management, Pulley supports cap tables, stakeholder management, employee equity experience, document generation, and data rooms. On the compliance side, it covers ASC 718 stock-based compensation reporting, Form 3921, 83(b), and Rule 701 guidance, and states support for GAAP and IFRS reporting standards. 409A valuations are handled by an in-house valuation team; the site says delivery can be completed within 3-5 days, complies with IRS, AICPA, and SEC-related standards, and includes lifetime audit review support. The fundraising modeling module supports priced rounds, SAFEs, convertible notes, valuation caps, discounts, pro-rata rights, option pool refreshes, and exit waterfall analysis. It can also export to Excel and provides an AI Term Sheet Scanner to identify unusual terms.

Pricing and Integrations

Public pricing is relatively clear: Startup is $1200/year and includes 25 stakeholders; Growth is $3500/year and includes 40 stakeholders; Enterprise requires contacting sales, as do additional stakeholder needs. The page also indicates that companies migrating from Carta can get a free trial. For integrations, the text mentions integration with Nasdaq Private Market to support liquidity programs, as well as integrations with major accounting systems and payroll providers, but it does not provide a complete integration list.

Pros and Cons

The advantages are its broad product coverage: it includes day-to-day equity records as well as audit, fundraising, liquidity, and Token use cases. Its pricing is more transparent than many enterprise software products, and it provides expert support and managed services. The drawbacks are that the captured text does not explain API availability, self-hosting, payment methods, or full permission model details. Its 409A, IRS, SEC, ASC 718, and related capabilities are clearly centered on the U.S. compliance framework, so non-U.S. companies should carefully evaluate applicability.

Who It’s For and China Access

Pulley is suitable for U.S. companies or startups raising from U.S. investors, growth-stage companies, finance teams, legal advisors, and Web3 projects. It is less suitable for companies that only need China-local equity incentives, business registration workflows, or a closed-loop RMB payment setup. There is no evidence in the text regarding access from China, so it is assessed as unknown; payment methods are not disclosed. Alternatives include Carta, Shareworks, and Cake, while early-stage companies may continue using spreadsheets but must accept the accuracy and compliance risks.