protocol.us

What It Is

Protocol (Healthspan Group LLC) is a longevity medicine and health optimization membership service. Strictly speaking, it is not a typical enterprise SaaS product; it is closer to a premium personal health management offering that combines a health data platform, clinical coordination, and coaching services. Its positioning goes beyond the annual physical: it establishes a baseline through expanded blood testing, DEXA, mobility testing, and more, then has physicians, health coaches, registered dietitians, and a clinical team create and follow up on a personalized Longevity Plan.

Core Features and Service Loop

Protocol’s core value is not simply generating reports, but setting goals around specific metrics and continuously intervening. The protocols described cover cardiovascular risk via ApoB, body composition via ALMI, metabolic health via HOMA-IR, VO2 max, sleep, nutrition, hormone health, and more. It also includes a cancer screening protocol: based on three generations of family history, risk stratification, guideline-aligned screening, and evidence levels, it generates a personalized screening calendar. The service emphasizes a “test — interpret — act — retest” loop, making it more execution-oriented than services that only provide a dashboard of 100+ biomarkers.

Pricing and Trial

Pricing is transparent but expensive: membership costs $695/month with a 12-month commitment, or $7,500/year prepaid via ACH. The one-time Foundation Assessment costs $1,500 and is included with the annual membership. Users can generate an initial plan for free in 60 seconds and book a free 15-minute Discovery Call. Members get a 30-day satisfaction guarantee, with refunds prorated based on unused months; after that, the 12-month commitment applies. Some services may be eligible for HSA/FSA reimbursement, while additional lab work or imaging may incur extra fees.

Security, Compliance, and Delivery

The service is delivered primarily online: coaching, consultations, and interactions with the clinical team are virtual. Blood tests, DEXA scans, and similar services must be completed at offline facilities near the user. On compliance, the materials state that when HIPAA-protected health information is involved, Protocol may act as a Business Associate of medical providers and process data under relevant agreements. It is important to note that Protocol states it does not provide medical diagnosis, treatment, or prescriptions; those medical services are handled by independent partner medical organizations.

Pros, Cons, and Best-Fit Users

Its strengths are deep testing coverage, clearly defined intervention goals, ongoing team follow-up, and a business model that is not based on selling supplements. The drawbacks are high pricing, a strong long-term commitment, and dependence on U.S.-based testing and medical resources. It also does not disclose open APIs, enterprise permissions, third-party software integrations, or self-hosting capabilities, so it is not suitable as an enterprise SaaS platform purchase. It is better suited to individuals in the United States with sufficient budget who value preventive medicine and long-term improvement in health metrics.

Access from China and Alternatives

The website’s availability from China is unknown. Even if it can be accessed, payments, ACH annual billing, HSA/FSA reimbursement, U.S. lab testing, and partner medical resources all limit its practical usefulness for users in China. More realistic alternatives for Chinese users include local high-end physical examination centers, private hospital health management services, chronic disease management through online hospitals, or a combination of wearable devices and nutrition/exercise coaching.