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Proly is a French-language WhatsApp CRM built for embroidery studios. Its core goal is to bring B2B customers, follow-up records, marketing campaigns, and order statuses—previously scattered across WhatsApp conversations, Excel sheets, and loose files—into a single dashboard. It is clearly not a general-purpose CRM, but a vertical tool designed around how embroidery studios find customers, send WhatsApp messages, follow up before holidays, and track order progress.
Its features include contact management, personalized WhatsApp messages, read/reply/follow-up status tracking, customer history, order and request boards, plus seasonal segmentation and reminders for occasions such as Christmas, Mother’s Day, and back-to-school season. The “8-week advance reminder” and 8 embroidery templates show a strong focus on real industry workflows. The text also mentions Google Maps search quotas, suggesting it may be used to find potential B2B customers. In terms of third-party integrations, only WhatsApp and Google Maps are explicitly mentioned; no integrations with other CRMs, ecommerce platforms, email tools, or accounting systems are disclosed.
Proly offers a free plan at 0€/month, including 25 contacts, 10 WhatsApp messages/month, 15 Google Maps searches, and basic templates, with no credit card required. The Starter plan costs 39€/month and includes unlimited contacts, 200 WhatsApp messages/month, 300 Google Maps searches, custom templates, seasonal tags, a dashboard, and A/B testing. The Pro plan costs 79€/month and offers 1,000 WhatsApp messages/month, 800 Google Maps searches, automated sequences, and priority support. Overall, the pricing is clear and suitable for small studios that want to upgrade gradually.
The main advantages are its very clear vertical positioning and feature language that closely matches the daily work of embroidery studios. It can help reduce missed follow-ups, fragmented customer records, and unclear order statuses. The free plan without a credit card requirement also lowers the barrier to trying it. The downsides are that the public materials do not explain team permissions, data security and compliance, API access, self-hosting, or more advanced automation capabilities. The message quotas may be tight for users with high outreach frequency, and the current emphasis on 100% French limits its fit for non-European markets.
Proly is suitable for embroidery studios, embroidery suppliers, and small B2B service providers in France or French-speaking regions, especially for WhatsApp-based customer relationship management and holiday marketing. Access from China is unknown; because it relies heavily on WhatsApp and Google Maps, actual use in mainland China may be affected by the local network environment. If serving Chinese customers, alternatives such as WeCom SCRM, domestic CRM tools, or more general-purpose platforms like HubSpot, Zoho, and Pipedrive may be worth considering.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on proly.fr official site.
proly.fr is an France Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach proly.fr directly.