privatefootprint.com

What It Is

Private Footprint is a vertical SaaS tool for plaintiff-side personal injury and disability law firms. Its core purpose is to let clients grant lawyers permission-based access to their social media content, so firms can review social media activity around the date of loss and generate reports for the case file. It emphasizes that clients do not need to hand over personal login credentials, and states that it does not own the social media data.

Core Features and Workflow

The product supports Facebook, Instagram, TikTok, X/Twitter, and YouTube. It can generate social media albums in PDF and Word formats, and offers customizable reports before and after the date of loss, keyword search, Backstory Timelines, white-label reports, and per-case-file billing. Its value is not just “scraping social media,” but also the supporting materials tailored to law-firm practice, such as client authorization terms, social media conduct guidelines, explainer videos, and privacy settings guides.

Pricing and Trial

Pricing is charged as a one-time fee per case file. Deep Dive Discovery costs $100 + tax per file and is valid for 2 years; Guided Advantage costs $200 + tax per file, is valid for 5 years, and includes premium support. The website also states that all plans include a free trial and sample reports, and that the first client can be added for free. For firms with predictable case volume, per-file pricing is easier to allocate as a measurable expense than per-seat subscriptions.

Pros and Cons

Its strengths are its very clear positioning and its design around social media evidence risks in personal injury and disability cases. The report formats, white labeling, keyword search, and before/after date-of-loss comparisons all align closely with legal workflows. The downside is that the publicly available information does not disclose key enterprise procurement details such as APIs, law-firm system integrations, permission roles, audit logs, encryption, data retention, or compliance certifications. The exact scope of premium support is also unclear.

Who It’s For and Access from China

It is best suited to plaintiff-side legal teams in North American or English-language legal environments handling personal injury and disability claims, especially firms that want to add social media review to their client intake checklist. It is not a replacement for general social media operations, brand monitoring, or broad e-discovery platforms. The text does not provide information on access from China, and payment methods are not disclosed. Since it involves platforms such as Facebook, Instagram, X, and YouTube, use from mainland China is likely to be affected by the local network environment. Alternative options include Pagefreezer, Hanzo, Everlaw, Logikcull, or local electronic data forensics and notarized evidence preservation services.