precisionopinion.com

What It Is

Precision Opinion is a U.S. market research data collection provider. Its core focus is not SEO software or advertising automation, but helping research, marketing, government, and consulting projects reach high-quality respondents and collect survey data. Headquartered in Las Vegas, it emphasizes nearly 20 years of industry experience and an offline operating model with no outsourcing, no offshoring, and no remote access.

Core Capabilities

Its most notable asset is a 42,000-square-foot, 600-seat CATI call center completed in 2022. It uses the Voxco CATI system and also supports connections to clients’ CATI products via VPN or dedicated lines. Its service model covers CATI, SMS/MMS Text-to-Web, IVR, Mail-to-Web, and paper survey management. Multiple outreach methods can be combined by project to improve geographic and demographic coverage. The content also notes that SMS/MMS supports unlimited daily sending capacity, while IVR can support outbound calls, inbound calls, voicemail callbacks, and transfers for sensitive questions.

Data and Security

Precision Opinion has strong case backing in public health, government, and social science surveys, including CDC BRFSS, the CDC National Immunization Survey, and EIA energy price surveys. It states that its BRFSS-related work exceeds 150,000 hours annually and that it has covered more than 25% of state-level BRFSS research in the United States. In terms of security, the website states that it obtained SOC 2 Type II certification in 2020, making it suitable for projects involving PII.

Pricing

The website does not publish packages, unit prices, or minimum purchase requirements. It explicitly states that it does not sell prebuilt packages, but instead customizes the data collection process based on client goals. The content only notes that SMS/MMS and Mail-to-Web are generally less expensive than traditional telephone CATI.

Pros and Cons

Its strengths are scale, quality control, project experience, and multimode outreach, making it especially suitable for serious research and surveys involving hard-to-reach populations. The downsides are that pricing and delivery timelines are not transparent, and there is limited disclosure around online panel size, sample source details, and self-service analytics capabilities. It is more of a project-based service provider and is not ideal for small teams that want to quickly create surveys on their own.

Who It’s For and Access from China

It is suitable for government contractors, healthcare research teams, nonprofits, financial organizations, political consultancies, CPG companies, and marketing agencies that need large-scale U.S. market data collection. Access from mainland China is not mentioned in the content, so actual availability, cross-border data compliance, and Chinese-language support need to be further confirmed.