positivt.se

What It Is

POSITIVT is an industry news content service for businesses. Its focus is not keyword rank tracking or technical SEO audits, but helping companies consistently get industry content that “sounds like them.” Each week, it monitors relevant industry sources, selects news related to the company’s market, customers, and products, and rewrites it into content suitable for blogs, LinkedIn, and newsletters.

Core Features and Use Cases

The service follows a three-step workflow: monitoring news that affects the company’s industry, reinterpreting it from the company’s perspective, and delivering it in formats suited to different channels. The page explicitly mentions three output types: blog posts, LinkedIn Posts, and LinkedIn Articles. Blog posts are around 500 to 1000 words, LinkedIn posts are kept under 1300 characters, and LinkedIn articles are 1500 to 3000 characters. Premium also provides 5 news items per week, 3 formats for each item, and one-click copying, making it suitable for high-frequency content publishing.

Data Sources, Platform, and Integrations

POSITIVT says it reviews relevant industry sources and emphasizes “100% verified sources,” but it does not disclose specific media outlets, database size, number of industries covered, or language coverage, making it difficult to judge the depth of its news coverage. On the platform side, a web-based archive is currently confirmed; the Enterprise plan provides API access. The main content does not state whether it can integrate with WordPress, HubSpot, Mailchimp, LinkedIn’s official publishing tools, or social media scheduling platforms.

Pricing and Free Trial

The pricing structure is relatively clear: Grund costs SEK 1,500/month and includes 1 industry segment, 1 news item per week, and blog format; Premium costs SEK 2,000/month and includes 5 news items per week and 3 formats; Enterprise costs SEK 6,000/month and adds 3 industry segments, 10 news items per week, API access, and custom profiles. All prices exclude VAT, and a two-week free pilot is available.

Pros, Cons, and Who It’s For

The main advantage is that topic selection, interpretation, drafting, and format adaptation are packaged together, which is very friendly to B2B companies without a dedicated content team. It can also improve publishing consistency on LinkedIn and company blogs. The downside is that it is not a full SEO platform: there is no visible keyword research, SERP analysis, backlink functionality, rank tracking, or similar features. Disclosure is also limited around supported channels, payment methods, source scale, and integration capabilities. It is better suited to SMEs that need ongoing industry content but do not have dedicated editors or PR teams, as well as organizations that want to use industry insights as a long-term communication channel.

Access from China, Payments, and Alternatives

Access from mainland China is not covered in the main text and would need to be tested directly; payment methods are also not disclosed. If operating for the Chinese market, users may also need to consider language support, local news sources, and adaptation for channels such as WeChat Official Accounts, Zhihu, and Xiaohongshu. Alternatives include Feedly, BuzzSumo, the Semrush content marketing module, ContentStudio, or local public opinion monitoring and content marketing services.