popshejie.com

What It Is

popshejie.com (Shejie) is an offline co-working + R&D incubation acceleration platform for the fashion industry under Yishang Chuangzhan. Backed by its parent company POP Fashion Trend's 15 years of industry resource accumulation, it positions itself as a fashion industry connector that uses design services as its entry point, focusing on offline industrial space operation and full-chain entrepreneurial services. It has currently laid out 8 themed service spaces across 10 core textile and apparel industry clusters in China.

Core Features & Pricing

The platform's core functions are divided into three sections:

1. It provides offline hardware facilities including co-working spaces and exhibition areas, with design-scenario-specific facilities such as meeting rooms, release halls, live-streaming studios, and a fabric & trim library.
2. It offers supporting services covering the entire entrepreneurial process, providing support from business registration, finance and taxation, legal affairs, and intellectual property rights, to financing matching and operation & promotion.
3. It facilitates industrial resource connection, giving access to the platform's shared resources of 600,000 corporate clients and 1.16 million designers. It also hosts regular industry trend events to enable cross-regional linkage of industrial resources.

The platform does not publicly disclose a unified pricing scheme; fees are negotiated and customized based on the size of the settled space and the specific services selected.

Pros, Cons & Target Users

Advantages: It has deep accumulated resources in this vertical niche, is located close to China's core textile and apparel industrial belts, and can provide full-process services from creative idea implementation to marketization, solving the pain point of traditional industrial parks that only focus on attracting tenants rather than operational support.
Disadvantages: Non-transparent pricing, only covers China's core industrial clusters, and has relatively weak online self-service functions.

It is suitable for Chinese textile and apparel designers, fashion entrepreneurial teams, and operators of local fashion industrial parks.

Accessibility in China

This website is the official website operated by a Chinese enterprise, and can be accessed directly and normally within China.