plusminus.fr

What It Is

Plus Minus is an independent design studio founded by Audric Dandres. According to the website, its core positioning is as an “award-winning designer,” with a primary focus on Art Direction, Brand Identity, and Packaging. The founder was born in France, has lived across France and Italy, and currently lives and works in Switzerland. He spent seven years at OMEGA as a graphic designer and art director, and after 2022 resumed operating as an independent creative direction studio.

Core Capabilities

Judging from its portfolio, Plus Minus offers services covering art direction, brand identity, packaging, graphic design, invitations, advertising concepts, book design, and visual merchandising-related projects. Its case studies include OMEGA, Patek Philippe, Vacheron Constantin, Audemars Piguet, Swatch, Nike, Fiol Prosecco, Childish Gambino, and others, with a clear leaning toward luxury goods, watches, wine and spirits, culture, and high-end consumer brands. Its strength is not template-based rapid production, but rather holistic control over brand tone, print tactility, event visuals, and packaging systems.

Pricing and Licensing

The website does not disclose pricing, packages, payment methods, service processes, or delivery timelines, so collaboration is more likely handled on a project-by-project basis with custom quotes. In terms of copyright, the footer only states “© All rights reserved,” with no details on source files, usage rights, buyouts, or licensing scope for client projects. These points should be clarified in the contract before any formal engagement.

Pros and Cons

The advantages are a strong track record, a refined aesthetic, and endorsements through awards and media such as the Clio Award, A' Award, and Forbes. Its past experience also shows a solid understanding of the high standards required for luxury brand communication, event invitations, and packaging design. The drawbacks are limited transparency on the website, with no clear information about team size, project management, customer support, or delivery formats. For clients with limited budgets or those needing fast, standardized design services, the communication cost may be relatively high.

Who It’s For

Best suited for companies and brands that need high-end brand visual upgrades, packaging redesign, luxury event visuals, brand identity systems, or boutique printed materials—especially in the watch, wine and spirits, fashion, culture and arts, and high-end consumer sectors.

Access in China

Based on the crawled text, it is not possible to determine the stability of access from mainland China, so it is currently marked as unknown.