planelists.com

What It Is

PlaneLists is a vertical marketing service for FAA-designated Aviation Medical Examiners (AMEs). It is not a general-purpose SEO or advertising platform; instead, it focuses on the high-intent scenario of pilots whose aviation medical certificates are about to expire, helping doctors automatically reach nearby prospective patients. Its core model is to screen target pilots each month based on FAA data, then handle postcard design, printing, address processing, and mailing on the doctor’s behalf.

Core Features and Data

The product lets users filter pilots by office ZIP code, radius, certificate class, and expiration window. The site mentions targeting within a radius of up to 200 miles, a 90-day medical renewal window, real-time pilot count previews, campaign history, and reporting. Its data source is described as real FAA medical certificate data / Live FAA data, and the site discloses scale figures such as 690K+ FAA-certified pilots, 2,200+ AMEs, and 18,500+ newly certified pilots each year. However, the terms of service also clearly state that data accuracy, completeness, or constant freshness is not guaranteed, and users remain responsible for compliant marketing practices.

Pricing and Ease of Use

Pricing is fairly transparent: Standard costs $149/month and is positioned for most Regular and Senior AMEs. Postcards are billed separately at $0.97 each; in the example given, 147 postcards cost $142.59, bringing the total to about $291.59/month. Regional HIMS costs $450/month and is focused on fully managed service, including custom HIMS postcards and monthly reports. No long-term contracts, no setup fees, and the ability to cancel are advantages, though actual costs will rise as the coverage radius and mailing volume increase.

Pros and Cons

The main strength is its highly focused use case: the timing for patient acquisition is clear, and the service combines data, creative, printing, and mailing, reducing the operational burden on doctors. For small clinics that are not strong at marketing, automated monthly outreach can be very practical. The downsides are that the channel is narrow and relies mainly on direct mail; the website does not mention CRM, API, payment method, or digital advertising integrations; and conversion results are described only as “typically 1–5 new patients,” without more systematic validation data.

Who It’s For and Access from China

PlaneLists is best suited to FAA AMEs based in the United States, especially individual physicians or small clinics that want to steadily increase aviation medical exam appointments but do not have a marketing team. HIMS specialists may want to consider the managed version. For users in China, the available text does not provide information on access, payment, or localization. Since the service is built around U.S. FAA data and the U.S. postal system, even if it is accessible, it has almost no direct substitute value for the Chinese market. Local alternatives would be better found in medical local SEO, direct mail services, industry association partnerships, or targeted advertising.