petersutarik.com

What It Is

Peter Šutarík is a personal consulting website positioned around “Marketing Analytics & Automation Specialist Consultant.” Its core services are aimed at B2B companies, with a focus on fixing broken or incomplete marketing measurement systems so businesses can understand which marketing activities actually drive revenue—not just clicks, form submissions, or shallow conversion metrics.

Core Features and Use Cases

The services listed on the site are fairly focused. First is Server-Side Tracking Setup, including CAPI and GTM Server-side, designed to improve the reliability of data collection and attribution accuracy across marketing channels. Second is B2B Attribution & Lead Tracking, which emphasizes tracking leads from first touch through to closed deals, fitting long sales cycles and connecting offline revenue back to online ads or campaigns. Third is GA4 Implementation & Migration, which focuses on custom events, goals, and reports for B2B businesses rather than simply applying default ecommerce templates. Fourth is Measurement Audits, used to identify tracking breakpoints and data gaps and provide recommendations for fixes.

Data, Pricing, and Integrations

The crawled content does not disclose the scale of data sources, supported data volume, specific customer outcomes, or sample methodologies. In terms of integrations, the site explicitly mentions CAPI, GTM Server-side, GA4, and Google Consent Mode v2 in its blog content. Pricing, packages, billing methods, delivery timelines, contracts, and payment options are not specified, so further discussion would be needed before making a business decision.

Pros and Cons

The main advantage is its very clear positioning. It targets common B2B problems such as difficult attribution, messy GA4 setups, conversion loss caused by cookie consent, and the disconnect between online and offline revenue. The service items are practical and implementation-oriented. Blog topics such as GA4 audit checklists and Consent Mode v2 implementation guides also show a focus on real-world execution. The downside is that the website is relatively lightweight in detail, with no case study data, industry coverage, support channels, SLA, pricing, or clear service boundaries, making it hard to directly assess ROI.

Who It’s For and Access from China

It is best suited to B2B teams that already run ads, use a CRM, or have a closed-loop sales process, but do not trust their marketing data—especially SaaS, tools, AI services, or businesses with long sales cycles. For users in China, the website’s accessibility is unknown. The X and YouTube channels it mentions are usually restricted in mainland China, and ecosystems such as GA4, GTM, and CAPI may also involve network and compliance configuration issues. If the focus is advertising within mainland China, alternatives or complementary tools such as Baidu Analytics, Ocean Engine, Tencent Ads, Sensors Data, and GrowingIO should also be evaluated.