pentagram.de

What It Is

Pentagram Design Berlin is a design studio based in Berlin, Germany. The site states that its office address has been in Berlin-Schöneberg since May 2020. Its project categories cover architecture, websites, spatial design, book design, Corporate Design, logos, packaging, type design, and wayfinding systems. Its positioning is clearly not that of a self-service design tool, but rather a provider of professional design services for companies and institutions.

Core Capabilities

Judging from the Caprice and Star Alliance case studies, Pentagram Berlin excels at analyzing, reshaping, and applying brand identity systems across different media. In the Caprice project, the team did not simply discard the old logo. Instead, it analyzed features of the original mark, such as the “vertical strokes tapering downward,” and transformed them into a new logo with a sense of tradition, modernity, and elegance. The Star Alliance case better demonstrates its strength in system design: as early as 1997, it created the name and logo for the airline alliance, and has continued to be responsible for communications, brand design, and airport signage. In the Tokyo Narita Airport T1 project, it extended the Corporate Design to check-in counter back panels, wayfinding signs of different sizes, displays, printed materials, and even carpets, creating a unified brand experience and wayfinding system.

Pricing and Licensing

The text does not disclose pricing, payment methods, licensing boundaries, or copyright ownership. Given the nature of its services, it is more likely to use project-based quotations, but the specific contract terms, usage rights, and scope of deliverables need to be confirmed through direct communication.

Pros and Cons

The advantages are its strong brand-system thinking and its ability to maintain consistency across logos, spaces, wayfinding, print, and digital displays. Its work for large multinational organizations such as Star Alliance also shows that it has experience implementing design in complex environments. The drawbacks are that the website content focuses more on case presentations and lacks explanations of process, timeline, costs, copyright terms, and customer support. It is not transparent enough for users who want to quickly compare prices or place orders online.

Who It’s For

It is suitable for medium to large enterprises, international organizations, airports/transport hubs, exhibition institutions, consumer brands, and clients that need brand redesign and unified implementation of wayfinding systems. It is less suitable for individual users who only need low-cost templates, quick design output, or SaaS-style collaborative design.

Access in China

The text does not provide information about access from mainland China, so this is unknown. The website is primarily in German, so Chinese clients interested in cooperation may need to be able to communicate in English or German.