paulpeeters.de

What It Is

Paul Peeters is a seasoned UX/product designer and entrepreneur from Germany with more than 10 years of industry experience. He is not only the co-founder of gearo.de, an audiovisual equipment rental platform that successfully exited in 2024, but is also currently the Lead Product Designer for the PENNY App under REWE Digital. He provides end-to-end consulting and design services spanning product strategy, UX/UI design, and full-stack development.

Core Dimension Analysis

• Tool/Service Type: Provides in-depth product design consulting and execution services, covering early-stage strategy, user research, prototype testing, design system development, and even full-stack implementation with Python/JS and other technologies.
• Core Capabilities: Centered on “measurable user-centered design,” with strengths in data-driven optimization of conversion rates (such as a 29% conversion uplift at gearo) and retention (such as the retention strategy overhaul for the FiTS health app). In the FiTS case study, he demonstrates the ability to build design systems using the atomic design methodology, significantly improving product and engineering delivery efficiency.
• Collaboration Capabilities: Strong cross-functional collaboration DNA. Whether leading a five-person startup team or driving cross-department alignment at REWE and reporting to the CEO, he applies agile methodologies and uses design systems to align design, development, content strategy, and product vision around a single source of truth.
• Export & Compatibility: On the design side, he is proficient in mainstream tools such as Figma, Sketch, Axure, and Principle; on the development side, he is skilled in HTML/CSS/JS, Python/Flask, Swift, and Webflow, ensuring that designs can not only be accurately implemented but also personally built by him.

Pricing

As an independent designer/consultant, the website does not publicly list any service pricing or packages. Business inquiries need to be made via LinkedIn.

Pros and Cons

Pros: Combines hands-on “0 to 1” startup experience and a successful exit with experience managing large-scale products serving tens of millions of users at a major company; rare hybrid “design + code” capability, allowing him to go deep into the technical layer when handling API integrations and algorithmic logic design; strong methodology, with a talent for bringing in interdisciplinary insights such as psychology to solve retention challenges.
Cons: The capacity ceiling of an individual service model is obvious; there is no transparent pricing system, which increases the upfront communication cost.

Who It’s For

Suitable for startups that need to incubate products from 0 to 1, mid-sized companies facing conversion or retention bottlenecks that require data-driven optimization, and teams that urgently need to build design systems to decouple and improve product-engineering efficiency.

Access from China

The domain paulpeeters.de is a German personal website and can be accessed directly from mainland China, but some frontend resources may be affected by network fluctuations. Desktop browsing is recommended for the best experience.