passby.com

What It Is

PassBy is an AI market intelligence platform for the retail industry. Its core purpose is to help retailers understand “what is happening outside the store” so they can explain store performance, marketing impact, and site selection outcomes. It is not an SEO tool in the traditional sense; it is closer to a platform for offline retail growth, trade area analysis, foot traffic, and consumer behavior insights.

Core Features and Data

The platform covers store operations, real estate and network planning, marketing growth, and strategic decision-making. Store teams can use it to diagnose underperformance and run local benchmarking; site selection teams can use it for expansion planning, portfolio optimization, and reducing location risk; marketing teams can measure real-world offline impact, optimize campaigns, and understand how consumers move across brands and locations. Its product formats include the Almanac core intelligence layer, AI Retail Agents, and Feeds & API. In terms of data, the text says it combines mobile, consumer, and behavioral signals, and involves consumption indexes, store locations, trade areas, and visit modeling. However, many scale-related figures in the scraped page appear as 0 or placeholders, so the actual coverage cannot be confirmed.

Pricing and Integrations

The scraped text does not disclose plans, pricing, contract terms, payment methods, or free trial information. It only shows a “Get access” entry point, suggesting that sales contact may be required, but this cannot be confirmed. Its integration capability is a highlight: Feeds and API can embed intelligence into internal enterprise tools, dashboards, analytics, planning, and reporting workflows, with an emphasis on unified definitions, benchmarks, and governance.

Pros and Cons

Its strengths are that its use cases are highly relevant to multi-location retailers, bringing external market context into operations, site selection, and marketing decisions. The AI assistants lower the barrier for non-analysts, while the API/Feeds offering suits enterprise-grade data infrastructure. The downsides are limited public transparency: pricing, trials, support, country coverage, and real data scale are all unclear. It also offers limited help for marketing needs such as online SEO, keyword rankings, and content optimization.

Who It’s For and Access from China

PassBy is better suited to mid-sized and large retailers with multi-store networks that need to evaluate foot traffic, trade areas, competition, and offline marketing impact. Its accessibility from China is unknown, and the text does not mention China market data, Chinese-language support, or local payment methods. If your main focus is the Chinese market, you may also want to evaluate local location big data, trade area analysis, and foot traffic monitoring services. International alternatives include Placer.ai, Near, Foursquare, Similarweb, and others.