Ivan Panchenko provides ecommerce analytics consulting for €1M+ ecommerce brands, aimed at Heads of Ecommerce, CMOs, and in-house ecommerce teams. This is not a standard SEO or marketing SaaS product. Instead, it focuses on the data pipeline around GA4, GTM, server-side tracking, CAPI, consent management, BigQuery, and related tools, helping teams turn “unusable data” into data that can actually support decision-making.
The service is divided into three categories: Tracking & Data Audit, Analytics Project, and Analytics Partnership. The audit focuses on identifying tracking issues across GA4, GTM, server-side setups, CAPI, and consent management, then delivering a prioritized list of fixes. Project-based work centers on a specific business question, such as whether a channel is profitable, where users drop off in the funnel, or what a report should actually show. The long-term partnership is offered as monthly consulting time and team workshops. The site states that Ivan previously worked in internal ecommerce analytics for a global fashion brand and managed GA4 setups across 14+ markets, suggesting enterprise-level ecommerce experience, but it does not disclose current client scale or data processing volume.
The only clearly stated price is for the Tracking & Data Audit: 5 days at a fixed price of €1,500. Pricing for Analytics Project and Analytics Partnership is not disclosed and likely requires a custom discussion via a 20-minute intro call or contact form. The website also offers free Data Studio dashboard templates, an A/B test idea generator, a podcast, and a newsletter, but these should not be interpreted as a free trial of the consulting service.
The main strength is its very clear positioning: it focuses on ecommerce tracking reliability, attribution, and business decision-making rather than generic reporting. The covered data stack is also fairly comprehensive. The audit product has a defined timeline and price, making it a relatively low-risk entry point. The drawbacks are that there are few case studies, and the example shown in the main content is from a hotel booking funnel rather than a typical ecommerce scenario. Apart from the audit, pricing is not transparent, and the site does not specify payment methods, deliverable formats, SLA, supported languages, or time zone coverage.
This is better suited to DTC or ecommerce brands that already have meaningful GMV, ad spend, and an internal team—especially teams that suspect GA4, attribution, CAPI, or consent configuration issues are affecting their decisions. It is less suitable for early-stage teams with limited budgets, or those that only need a basic SEO keyword tool or automated reporting template.
There is no information in the main content about access from China, so the status is unknown. Payment methods are also not disclosed. Teams in China looking for similar capabilities could compare GA4/Looker Studio consultants, overseas ecommerce data agencies, or local analytics platforms and consulting services such as Sensors Data and GrowingIO.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on panchenko.co official site.
panchenko.co is an United Kingdom Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach panchenko.co directly.