ordr.jp

What It Is

ordr is a database and DX platform built for Japan’s TV shopping industry. It is not positioned as a general-purpose SEO or digital advertising tool; instead, it focuses on market research, competitor ad-placement monitoring, media buying, creative research, and performance verification for TV shopping. According to the available information, it provides access to nationwide Japanese TV shopping program slot data and extends its analytics capabilities to the purchase of TV shopping program slots.

Core Features and Data

The platform’s core features include competitor search, ad-placement pattern analysis, TV shopping program schedules, creative material monitoring, performance verification, Marketplace, and Room. Competitor search lets users find other companies’ slots by company name, product name, broadcaster, time period, and other criteria. Ad-placement analysis can summarize and visualize data in charts with one click. Creative monitoring uses still-image lists to help users quickly understand the messaging and appeal of competitors’ materials. In terms of data coverage, the trial description mentions all terrestrial broadcasters, including independent stations, as well as major BS stations, making it suitable for competitive intelligence and media strategy research in Japan’s TV shopping market.

Pricing and Trial

ordr offers Small Starter and Basic Plan. The former supports 6 users and is suitable for companies that want to try it first; the latter supports 20 users and is intended for broader internal company use. Monthly fees are not publicly disclosed and require a quote. In terms of functionality, Small Starter has category restrictions for competitor search, provides excerpts for creative monitoring, and offers new-arrival notification emails as an optional add-on; Basic Plan includes a more complete set of core features. The platform offers a 7-day free trial with access to all features.

Pros and Cons

Its main advantage is its highly focused use case, covering the full workflow from competitor monitoring, creative research, and performance verification to ad slot purchasing. It can also link a company’s own response data with program slots and analyze the reasons behind performance using external data such as weather. The drawbacks are that pricing is not transparent and requires consultation before purchase; public materials do not explain API, CRM, BI, or advertising system integration details; and its value is clearly tied to Japan’s TV shopping market, making it less directly applicable to teams focused on domestic Chinese e-commerce, short-video advertising, or search marketing.

Who It’s For and Access from China

ordr is best suited to brands, TV shopping companies, advertising agencies, and media-buying teams operating in Japan’s TV shopping market, especially teams that need to monitor competitors’ program slots, optimize campaign efficiency, and discover new slot inventory. The available information does not mention access from China, so its availability should be considered unknown. Payment methods are also not disclosed. For teams targeting the Chinese market, local TV ad monitoring, media monitoring, advertising agency databases, or third-party market research services may be better alternatives.