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Opino is a Google review and local SEO tool for local businesses. Its core goal is to prompt real customers who have already been served to leave Google reviews at the right moment, improving trust and visibility on Google Maps. It is clearly aimed at businesses that rely on local search for customer acquisition, such as cafés, clinics, contractors, salons, dental practices, home services, auto repair shops, and agencies.
The product workflow is straightforward: it first pulls the address, opening hours, and review link from Google Business Profile, then sends review requests via email, QR codes, NFC, tablet kiosks, WhatsApp, or mobile Quick Send. Each customer receives a direct Google Review link and can also choose to submit private feedback. Its key differentiator is matching reviews with real invoices, work orders, or visit records, using SHA-256 hashes and audit trails to prove review provenance. Opino emphasizes compliance with the FTC’s 2024 rule against fake reviews. On the marketing/SEO side, it also includes local SEO grid heatmaps, keyword visibility trends, competitor benchmarks, multi-location reporting, and review widgets.
The pricing section on the official website lists Essential at $39/month, Pro at $79/month, and Business at $159/month, with annual billing roughly equivalent to getting two months free. All plans include a 14-day free trial with no credit card required. Founding customers get 50% off for the first 3 months and a 12-month price lock. However, the terms of service list prices in euros and state that billing is prepaid via Stripe, so the currency information is inconsistent. You should confirm the final billing amount before purchasing.
The strengths are its focused use case and low barrier to entry: businesses can get started via CSV, QR codes, kiosks, or email without a POS integration. Its multi-channel and multi-location capabilities are practical for offline merchants, and bundling local SEO heatmaps into the plans also improves value for money. The drawbacks are that the product describes itself as brand new and currently has no customer case studies; SMS is not yet available; support is limited to English and Spanish; and it does not promise any specific number of reviews or ranking improvements.
Opino is best suited to local service businesses and small chains in markets such as the United States, Latin America, and Spain, where Google Business Profile is heavily used. If your business is mainly in mainland China, the marketing value of Google Maps and Google Reviews is limited, and the site does not mention Alipay, WeChat Pay, or UnionPay support. Its accessibility from China is not clearly stated and should be tested in practice. Domestic alternatives include operating merchant pages on Meituan/Dianping, Baidu Maps, and Amap, combined with WeCom for private-domain feedback collection.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on opino.io official site.
opino.io is an Unknown Marketing & SEO provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach opino.io directly.