nstperfume.com

What It Is

Now Smell This is an English-language perfume review and fragrance news blog. The site says it has been publishing since 2005, with its core positioning as “a blog about perfume.” It is not a perfume e-commerce site or an official brand website, but a content site featuring perfume reviews, new-release news, fragrance knowledge, and collecting-related topics written by editors and multiple contributors.

Core Features

The site’s main sections include Perfume Reviews, New Perfumes, Archives, as well as a perfume FAQ, glossary, perfume books, perfumers, and perfume brand indexes. The crawled content shows that it includes long-form reviews of individual fragrances such as Diptyque Eau Capitale, along with new product announcements, perfume collection organization, beginner recommendation lists, and daily discussion topics. The comment sections are fairly active, with readers adding their own views on scent, longevity, projection, and purchase experiences, giving the site a certain community aspect.

Pricing

The content is free to read, and ad placements are visible on the pages. The crawled text did not show any paid subscription, membership wall, or purchase service. Logging in is mainly for leaving comments rather than accessing paid features.

Pros and Cons

Its strengths are its deep archive and detailed, though subjective, perfume writing. Reviews often discuss scent structure, note development, projection, longevity, and comparisons with other fragrances, making it highly useful for perfume enthusiasts. It also preserves many introductory articles, such as fragrance concentrations, how to obtain samples, and perfume reformulations, making it suitable for systematic learning.

The drawbacks are also clear: the site’s About page notes that after 2019, updates have not been as comprehensive as before and reviews have become less frequent. Some perfume brand and perfumer profile pages are noticeably outdated. The interface remains in a traditional blog style, and its structured filtering, ratings, and database search capabilities are not as strong as Fragrantica or Basenotes. The content is entirely in English, which creates a language barrier for Chinese readers.

Who It’s For

It is suitable for users who want to read long-form perfume reviews and learn about perfume culture and collecting experience. It is also useful for fragrance beginners looking to build foundational knowledge. If your goal is to check real-time prices, browse massive user ratings, or buy perfume directly, it is not the best choice.

Access from China

Based on the site’s format, it appears to be a standard English-language content blog, with no indication that it requires special interaction or restricts access by region. It is likely accessible directly. However, due to differences in server performance, ad scripts, or overseas resource loading, access speeds from within China may be unstable.