NØIE is a Danish personalized skincare e-commerce brand operated by NØIE Skincare ApS. It is positioned not as a third-party seller marketplace, but as a DTC brand for consumers. Users complete an online skin test to create a Skin Profile, after which the platform uses algorithms and user feedback to recommend combinations of moisturizers, cleansers, sunscreen, serums, spot treatments, body care, and other products.
Its core model is a closed loop of “test — recommendation — delivery — feedback — adjustment.” According to the site, NØIE uses feedback data from more than 80,000 users to optimize personalized skincare plans, covering needs such as acne, pimples, blackheads, oily skin, rosacea, eczema, dryness, sensitivity, redness, hyperpigmentation, and fine lines. The brand emphasizes that its products are dermatologically tested, vegan, fragrance-free, and colorant-free, and it displays collaborations or associations with institutions such as Denmark’s Bispebjerg Hospital, UCLA, and the University of Copenhagen.
NØIE supports both one-time purchases and subscriptions. The 50ml moisturizer is priced at €53 normally, or €45.05 with a subscription; cleanser is €24/€20.40; sunscreen is €29/€24.65; and serum is €50/€42.50. Subscriptions allow users to set their own delivery frequency, have no lock-in period, and can be canceled at any time. Shipping options include DHL, UPS, Postal Service, as well as local Danish carriers DAO365 and GLS. Shipping starts from €5.95, with estimated delivery within up to 7 business days. Payment methods include Visa/Dankort, MasterCard, Apple Pay, PayPal, MobilePay, Shop Pay, Amazon Pay, and Google Pay, while subscription billing is processed through Stripe.
The advantages are a clear personalization process, transparent disclosure of pricing, refunds, withdrawal rights, and complaint mechanisms, plus a 30-day follow-up and a Skin Improvement Guarantee: if users are not satisfied, NØIE will continue adjusting the plan or provide a refund. The drawbacks are that the site does not list all available delivery countries, pricing is higher than ordinary skincare products, real results require at least 30 days of observation, and Live Chat is only available on weekdays from 10:00 to 15:00 CET.
NØIE is suitable for individual users who want a customized skincare plan, are comfortable with subscription-based repurchases, and value advisor support. It is not suitable for sellers looking for a store-opening, distribution, product-sourcing platform, or cross-border e-commerce SaaS. Availability for access from China and Chinese payment methods is not specified in the reviewed content, so china_access can only be assessed as unknown. If it is inconvenient to use from China, similar personalized skincare services such as Curology, Skin + Me, Dermatica, and Proven Skincare may be worth comparing.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on noie.com official site.
noie.com is an Denmark E-commerce provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach noie.com directly.