Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
New Thing Co. positions itself as an “Augmented Reality Rewards” platform, combining augmented reality (AR) experiences with reward mechanics to help brands turn marketing touchpoints across social media, email, and offline events into interactive, redeemable customer experiences. It is not a traditional SEO tool; it is closer to a growth marketing, promotional engagement, and customer incentive platform.
Based on the information on the site, the product includes Lens Thing and Journey Thing, along with capabilities for campaign design, content, and publishing. Starter supports 1 campaign or location, basic themes, a 3D model library, and reporting analytics. Pro adds 3 campaigns, dynamic reward decisioning, advanced 3D models, and more theme customization. Enterprise supports up to 15 campaigns, advanced object placement, custom 3D models, custom integrations, custom reporting, plus Slack and phone support. Use cases include ecommerce, retail, restaurants, fuel, financial rewards, sports and concerts, trade shows, gaming, and more.
The official website states that its team has delivered thousands of AR rewards, and lists metrics such as a 34.2% average lift in leads, a redemption rate 5.4x the industry average, and 37.8% of users making another purchase within 7 days of receiving an AR reward. These figures are useful as reference points for evaluating marketing performance, but the text does not explain the sample source, measurement period, definition of the industry benchmark, or any third-party verification. As such, they are better treated as signals from official case materials rather than directly reusable ROI guarantees.
Pricing combines a monthly fee with per-reward-event billing. Starter costs $249/month plus 12.5 cents per Reward Event, with up to 1,000 Rewards/month. Pro costs $1,399/month plus 8 cents per Reward Event, with up to 5,000 Rewards/month. Enterprise requires contacting sales; the page shows pricing at 12.5 cents per Reward Event and support for 5,000+ Rewards/month. Overall, the entry price is not low, making it more suitable for teams that already have a clear marketing budget and campaign scenario.
The main advantage is its differentiated combination of AR and rewards, which fits offline events, stores, ecommerce promotions, and member incentives. It also provides reporting analytics and enterprise-level customization. The downsides are that it does not disclose a specific integration list, payment methods, free trial availability, or detailed data methodology, so buyers will need to verify these with sales before purchasing. It is better suited to mid-sized and large brands, retail and ecommerce businesses, event operations teams, and growth marketing teams, rather than SEO teams focused only on keyword rankings.
The crawled text does not provide information about access from China, payments, or localization, so the status is unknown. If using it in China, key points to confirm include network accessibility, AR content loading speed, payment methods, data compliance, and whether there are domestic alternatives such as interactive marketing tools or mini-program-based AR solutions.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on newthing.co official site.
newthing.co is an United States Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach newthing.co directly.