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New Story Inc. is a game app development and entertainment content production company based in Tokyo, Japan, founded in 2020. According to its official website, its business focuses on publishing casual mobile games and VR fitness experiences globally. Its products have surpassed 300 million cumulative downloads across more than 150 countries. Representative titles include the Draw Happy series, Happy Find, Idle Draw Earth, Prank Life, and Fit Beat Combat, a VR boxing fitness game for the Meta Quest platform.
The company’s core product format is casual games with a low barrier to entry and strong visual feedback. The Draw Happy series lowers the learning curve by letting players “draw one stroke to solve a problem,” making it suitable for users across different language regions. The Hidden Objects series focuses on relaxed object-finding gameplay, while Tower Warriors and Pocket Guardian add tower defense and RPG elements. On the VR side, its main selling points are rhythm-based boxing and full-body movement, targeting Meta Quest 2/3/3S/Pro users.
The official website does not disclose specific pricing. Its mobile games are distributed through the App Store and Google Play. Given their hyper-casual positioning and the ad monetization SDKs mentioned in media case studies, the main business model is likely free downloads, in-app advertising, and possible in-app purchases. Pricing for VR products should be checked on the Meta Store page.
The advantages are strong publishing capabilities: download figures and case studies from Google, Unity, Moloco, and others suggest the company has experience in global user acquisition, monetization, and product iteration. The gameplay is simple and has low language dependency, making it well suited for global markets. The drawbacks are that the official website feels more like a corporate profile, with limited in-depth information on each game, version updates, privacy, and customer support details. Hyper-casual products also tend to include more ads, and their replayability and depth may not match midcore or hardcore games.
It is suitable for iOS/Android players looking for light puzzle, hidden-object, and short-session games, as well as Meta Quest users who want to try rhythm-based boxing fitness. For game industry professionals, it also serves as a case study for observing how Japanese hyper-casual games are distributed globally, monetized through ads, and operated as a multi-product portfolio.
The official website is expected to be directly accessible, but its core distribution channels, Google Play and Meta Store, face access and payment restrictions in mainland China. Availability on the China App Store needs to be checked on a title-by-title basis. Overall, it can be assessed as “partially restricted.”
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on newstory-inc.com official site.
newstory-inc.com is an Japan Gaming provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach newstory-inc.com directly.