newover.com

What It Is

NewOver is a strategy, branding, and website/app development studio based in Sioux Falls, South Dakota, USA. Its website positions the company around the idea of “do-over but better,” with a core methodology focused on analyzing redundant elements in a brand, app, website, or space, keeping what works, and optimizing the rest. The team consists of Cassie Medema, who leads design and brand strategy, and Dave Medema, who leads development and consulting. The site clearly states that it is currently a two-person team.

Core Capabilities

From a design perspective, NewOver covers brand consulting, logo design, web design, retail packaging design, and app design. On the development side, its services include technical consulting, e-commerce websites, custom code, web consulting, and app development. Its strategy services extend into decluttering, room design, system design, home simplification, and organization solutions. What sets it apart is its use of “simplification” across business branding, digital products, and home spaces alike. The website also mentions that it can collaborate with business owners, developers, startups, agencies, photography/video teams, SEO specialists, and others, making it suitable for cross-functional projects.

Pricing and Rights

Pricing information is limited. The services page only states “contact for pricing,” suggesting that NewOver likely works on a project-based or custom-quote basis. However, there are no public packages, starting prices, payment methods, or maintenance fees listed. Key terms such as licensing and copyright, source file delivery, code ownership, and permitted use of design assets are not disclosed, so these should be confirmed by contract before starting any formal collaboration.

Pros and Cons

The main advantage is its relatively complete service chain, spanning brand strategy and visual design through to website and app development. As a small two-person team, NewOver may offer fewer communication layers and more direct attention across each stage of a project. Its development services emphasize an iterative approach and scalability, making it suitable for gradually building a product from a small initial idea. The downside is that the website offers limited transparency, with no public pricing, detailed process, delivery examples, after-sales support information, or technology stack description. Given the small team size, its capacity for large-scale, multi-track, or time-sensitive projects should be further confirmed.

Who It’s For and Access from China

NewOver is better suited to startups, retail brands, agencies needing specialized design support, founders of app or e-commerce projects, and individual clients seeking brand or space simplification consulting. The collected text does not provide information on access from China, so actual connectivity is unknown. For clients in China, it would also be important to confirm time zone communication, remote meeting arrangements, payment methods, and cross-border contract procedures.