newmedia.az

What It Is

NewMedia is an AI-powered omnichannel advertising platform headquartered in Baku, Azerbaijan. According to its website, the company was founded in 2009 and connects eight types of advertising channels, including Digital, Social, Search, DOOH, TV, and Telecom, serving 20,000+ customers. Rather than positioning itself as a single ad-buying tool, it brings media buying, AI optimization, audience data, attribution, and reporting into one workspace.

Core Capabilities

The platform is built around telecom data and AI optimization. Its capabilities include predictive audience modeling, intelligent budget allocation, creative insights, real-time cross-channel reporting, server-side attribution, and cookieless modeling. For agencies, it offers multi-client workspaces, white-label client reports, multi-account billing, and role-based permissions. For brands, it supports unified planning and measurement across Search, Social, Video, DOOH, TV, and Telecom. For telecom operators, it can package anonymized, consent-managed network data into audience products. For retail and ecommerce, it emphasizes closed-loop attribution from impressions to SKU-level sales.

Data, Platform, and Integrations

NewMedia says it is built on Azerbaijan’s rich telecom data, and can also connect first-party data, POS feeds, online orders, loyalty IDs, pixels, and Conversion APIs. On the advertising side, its integrations cover Google Ads, Meta, TikTok, YouTube, DV360, Telegram, and DOOH, with mentions of LinkedIn, Instagram, X, TTD, and direct demand partners. Overall, it is better suited to regional marketing teams that need cross-media execution combined with local data collaboration.

Pricing and Service

The website does not disclose plans, billing models, minimum ad spend, or free trial details. It only provides “Get started,” “Talk to sales,” and 30-minute walkthrough entry points. On support, the site mentions a five-week launch process, a dedicated onboarding lead, a customer success team, and contact options such as email, phone, and visits. However, it does not show a public SLA, help center, or live chat support.

Pros, Cons, and Best Fit

Its strengths are broad channel coverage, clear differentiation through telecom data, and support for agency, brand, telecom operator, and retail media use cases. Its attribution, white-label reporting, multi-account management, and AI budget allocation features also look fairly complete. The downsides are opaque commercial pricing, case studies that mostly show anonymous results, and data value that may depend heavily on partnerships in Azerbaijan and nearby markets. It is best suited to regional ad agencies, in-house media teams at mid-to-large brands, telecom operators, and retail/ecommerce companies, rather than small teams that only need simple self-serve ad buying.

Access from China and Alternatives

The website does not state whether it is accessible from mainland China, what payment methods are supported, or whether RMB settlement is available, so actual usability is unclear. If using it to serve the Chinese market, you should confirm network access, contracting entity, invoicing, payment, and local media resources. Depending on the use case, alternatives include Google Marketing Platform, DV360, and The Trade Desk. For domestic advertising in China, options include 巨量引擎, 腾讯广告, 百度营销, and 阿里妈妈.