netsendo.com

What It Is

NetSendo is an open-source/source-available, self-hosted Email and SMS marketing platform built around the idea of “host it yourself and control your own data.” It can be deployed with Docker Compose and includes Postgres and Redis, making it suitable for teams that want to keep subscribers, tags, campaigns, sending logs, and automation workflows on their own servers.

Core Features and Integrations

The product covers email marketing, SMS marketing, newsletters, transactional messages, CRM and sales pipelines, automated funnels, Webhooks, and a REST API. Its AI Campaign Architect can generate campaign blueprints, IF/THEN logic, messaging cadence, and ROI forecasts based on business context, audience, and strategy. The AI Assistant can generate subject lines and email copy, and also supports voice transcription. On the AI side, it supports OpenAI, Anthropic Claude, Google Gemini, and local models. For integrations, the page lists n8n, Stripe, WooCommerce, WordPress, Shopify, SendGrid, Twilio, SMSAPI, Calendly, Zoom, Google Calendar/Meet, and more. It also supports MCP, allowing Claude Desktop, Cursor, and VS Code to manage subscribers and send messages through natural language.

Pricing and Trial

Deployment is split into Self-hosted and Cloud options. Silver is marked as Free forever; cloud hosting requires $39/month hosting and includes full Email/SMS features, CRM, automation, all integrations, Public API, MCP, and up to 3 AI Campaigns. Gold costs $97/month + $39/month hosting, adding unlimited AI Campaigns, Local LLM, A/B Testing, Auto-Webinars, and priority support. The page offers a live demo, but does not disclose a specific free-trial policy for Gold.

Pros and Cons

The strengths are strong data control, clear Docker-based deployment, comprehensive AI and automation capabilities, and developer-friendly API/Webhooks/MCP/n8n support. The downsides are that self-hosting requires a server, email domain, SMTP/SMS providers, and the ability to operate queues. The page also does not disclose user scale, the source of real deliverability statistics, SLA, payment methods, or third-party API costs, so there is relatively little commercial certainty.

Who It’s For and Access from China

It is better suited to developers, personal projects, small businesses, and growing teams, especially in scenarios where privacy, GDPR, secondary development, and avoiding SaaS lock-in matter. It is less suitable for companies with no technical team that want an out-of-the-box tool and rely on localized customer support. Its accessibility from China cannot be determined from the page alone. If you use integrations such as OpenAI, Anthropic, Google, Stripe, Twilio, or Gmail, network access and payments may be partially restricted. Alternatives to consider include Mautic, Listmonk, Sendy, Mailchimp, Brevo, and Klaviyo.