neoreach.co.jp

What It Is

NeoReach is a Social Intelligence software suite and data API for influencer marketing, designed to help brands and agencies with influencer discovery, audience analysis, campaign management, and performance tracking. It is not just a simple influencer directory, but an end-to-end platform covering Search, Analyze, Monitor, Manage, and Track.

Core Capabilities

Based on the information on the site, NeoReach supports filtering influencers and their followers by criteria such as keywords, gender, age, interests, and location, and allows data to be downloaded for integration into a company’s own systems. On the analytics side, it emphasizes cross-social-media insights into follower demographics, behavioral changes, brand affinity, purchase behavior, categories, and interests. For campaign management, it can manage influencer contact details, attributes, historical campaign performance, contracts, approval status, publishing schedules, pricing, and more, while using tracking links to monitor post performance in real time.

Pricing and Services

Pricing is split into Entry and Enterprise & API tiers. Entry is aimed at growing teams and includes 150 searches per month, up to 10 influencer lists, up to 5 concurrent campaigns, and 3 users. The enterprise plan is designed for large brands and agencies, offering unlimited searches, unlimited lists, unlimited campaigns, unlimited users, API access, platform customization, and a dedicated account manager. The page does not disclose specific pricing, and there is no visible mention of a free trial, so buyers will need to contact sales before purchasing.

Pros and Cons

The main advantage is its complete feature chain: it can handle influencer discovery, audience insights, campaign execution, and post-campaign performance review. Its API capabilities make it suitable for feeding data into internal workflows and dashboards. It also offers managed services, consulting, training, and custom reporting, which can be useful for teams with limited experience or complex projects. The drawbacks are that the publicly available information does not clearly state which social platforms are covered, the size of the data pool, or update frequency. The Entry plan has several limitations, and the more advanced core capabilities are clearly geared toward enterprise plans.

Who It’s For and Access from China

NeoReach is best suited to brands, multinational companies, and agencies that already have an influencer marketing budget, especially teams that need cross-platform analysis, multi-user collaboration, API integration, and dedicated support. Smaller teams that only need basic KOL search may find the purchasing threshold relatively high. Access from China is not covered in the source material, so it should be considered unknown; payment methods are also not disclosed. Chinese teams considering NeoReach should confirm network availability, contract and payment options, regional data coverage, and how it compares with local alternatives.