mrsmith.nl

What It Is

Mr Smith designs and delivers AV/IT systems for superyachts, centered on its LAVIE software-defined AV solution. This is not a typical general-purpose enterprise SaaS product, but an integrated software-and-hardware platform for new yacht builds, refits, and onboard operations. Its goal is to turn complex audiovisual, networking, automation, and control systems into a unified, intuitive experience.

Core Features and Integrations

LAVIE serves as the central platform, bringing entertainment and streaming, lighting, climate control, vessel information, CCTV, and other systems into a single interface. The text makes clear that it is not simply replacing existing systems, but acting as a middleware layer between them, integrating with Crestron, HVAC, lighting, CCTV, and more. On the device side, it supports standard Apple and Android devices, and also offers the NOVA Remote handheld controller, NOVA Wall Panel wall-mounted control panel, DOQIE iPad dock, and Mr Bright lighting system. Through its partnership with SYIPTV, it provides live TV at sea, sports content, intelligent channel selection, redundancy, and low-bandwidth mode optimization.

Pricing, Deployment, and Support

The website does not disclose plans, pricing, billing cycles, a free version, or trial information. Given phrases such as “fully customisable” and “tailored to each project,” it appears to use project-based quoting. For deployment, the text says LAVIE is optimized for enterprise-grade hardware, including HP servers, and runs on standard Apple/Android control devices, but it does not clearly define the boundary between cloud and self-hosted deployment. In terms of support, Mr Smith emphasizes global service, proactive monitoring, and support regardless of cruising area, which is a key value proposition for maritime use cases.

Pros and Cons

Its strength lies in deep understanding of a vertical scenario: it can unify the fragmented AV, IT, control, and entertainment systems onboard a yacht, reducing the burden on crew members who would otherwise need to switch between different control systems. It also provides hardware control terminals and a lighting system, creating a more complete end-to-end experience. The downside is that public information lacks detail on security compliance, permission management, APIs, developer support, and pricing. These points must be confirmed through solution discussions before procurement. It is also not suitable for ordinary enterprise software buyers.

Best Fit and Access from China

Mr Smith is best suited to superyacht owners, shipyards, refit providers, and crew management teams, especially projects that require premium entertainment, stable connectivity, and unified automation control. Access from China cannot be determined from the available text, and payment methods are not disclosed. If looking for alternatives in China, you could compare Crestron, Control4, Savant, Extron, Q-SYS, or local smart AV/building control integrators.