Michael Purvis is an AI search visibility audit and consulting practice for growing home services and local service businesses. Its focus is not traditional search rankings, but how AI search environments such as ChatGPT, Google AI, and Perplexity describe, cite, and recommend a business when customers, partners, or decision-makers search for relevant services.
Its core product is the Market Visibility Audit. According to the website, it analyzes how AI search currently presents a business based on real queries, then identifies the key gaps that need to be fixed. The audit covers visibility in AI search, citation sources, entity authority, source quality, and underlying structural issues. Reports are promised within five business days. The site also includes white paper and case study sections, but the case studies are currently listed as coming in summer 2026, so publicly available outcome samples remain limited.
On the data side, the service explicitly covers ChatGPT, Google AI, and Perplexity. It also says part of its differentiation is based on the 2026 Demand Local / Conductor AEO Report, whose sample includes 3.3 billion sessions and 13,770 domains. However, the website does not disclose the number of queries used for an individual audit, keyword composition, geographic coverage, or scoring methodology.
The website does not disclose pricing, payment methods, or free trial information. It emphasizes that the audit report can be delivered as a standalone engagement and does not necessarily come bundled with follow-up consulting services, stating โNo upsell, no retainer pitch.โ This is appealing for businesses that first want to understand their current AI search presence, but buyers should still confirm pricing, sample reports, delivery format, and the boundaries of any follow-up implementation work before purchasing.
The main strength is its very clear positioning: it focuses on home services such as HVAC, plumbing, roofing, paving, landscaping, and exteriors, rather than offering generic SEO consulting. The founder has more than ten years of experience in home services marketing and lead generation, so the practice appears to have strong industry context. The downside is limited transparency, especially around pricing, success stories, service support, and methodological details.
It is best suited to growing local service businesses in the United States or similar markets, especially operators whose traditional marketing is already mature but who are concerned that future customer acquisition may be reshaped by AI search. For Chinese companies, the relevant industries and platform environments differ significantly, and access to or use of ChatGPT, Google AI, and Perplexity may also be affected by network conditions, so practical fit should be evaluated carefully. Alternatives include traditional SEO/AEO consultancies, BrightLocal, Semrush, Ahrefs, Conductor, and more localized AI search optimization providers.
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michaelpurvis.com is an United States Marketing & SEO provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach michaelpurvis.com directly.