metasearchmarketing.com

What It Is

Metasearch Marketing is a hotel metasearch marketing service provider based in Omaha, Nebraska, USA. Its core goal is to help hotels increase direct bookings. The website emphasizes its focus on metasearch marketing and says it combines more than 25 years of experience in connectivity, distribution, revenue management, digital marketing, and reputation management to build platform-agnostic strategies for clients.

Key Features and Use Cases

Its services mainly fall into three categories. The first is Metasearch Marketing Consultation, which reviews a hotel’s existing direct sales/direct booking marketing plan, provides recommendations around phased marketing windows and KPIs, and conducts ongoing reviews. The second is We RFP, which helps hotels or related businesses evaluate connectivity and campaign management technology vendors. The third is Talent as a Service, offering outsourced execution support for hotels that lack dedicated in-house staff. The site also specifically mentions Google Meta for Small Hotels, stressing that even small hotels without an official website or CRS can contact them to explore possible solutions.

Data, Platforms, and Integrations

The public website copy does not disclose client scale, ad spend, data sources, or case studies, nor does it list the full range of supported metasearch platforms. Apart from Google Meta for Small Hotels, it is unclear whether channels such as Tripadvisor, Trivago, or Kayak are supported. On the integration side, it only broadly mentions connectivity, distribution, CRS, and vendor selection, without specifying concrete PMS, CRS, Booking Engine, or API integration capabilities.

Pricing and Support

The website does not publish pricing, packages, or billing models. The FAQ only states that budget depends on goals and says there are many options that do not require an upfront marketing budget. Contact channels include a website form, email subscription, and phone at 402-526-0847, with normal business hours indicated. Payment methods, contract terms, and service SLAs are not disclosed.

Pros, Cons, and Best Fit

Its strengths are its highly vertical positioning, making it suitable for specific scenarios such as hotel direct bookings, metasearch, and vendor selection. It can also serve small hotels, independent hotels, brands/properties, agencies, technology vendors, and OTAs. The downside is that the website provides limited information and lacks case studies, pricing, platform lists, and an execution methodology, so buyers should conduct detailed interviews before procurement to verify capabilities. It is best suited to hotel teams that lack dedicated metasearch talent, want to launch Google Hotel Meta, or need to evaluate connectivity vendors.

Access from China and Alternatives

Mainland China access cannot be determined from the website copy alone, and payment options and Chinese-language support are not disclosed. For Chinese hotels or cross-border hotel groups, it is necessary to confirm network accessibility, contract payment arrangements, time-zone communication, and experience with local platforms. Comparable options include Koddi, DerbySoft, D-EDGE, Sojern, Mirai, or local hotel digital marketing agencies.