memphy.com

What It Is

茉菲設計 is a brand design studio based in Taichung, co-founded by directors Liu Shao-Cheng and Li Yun-Fei. Guided by the philosophy of “Design Your Possible,” the studio focuses on integrating brand planning, packaging design, and business strategy. Its services cover brand identity, packaging communication, commercial spaces, and graphic design, making it a typical B2B offline design service provider.

Core Dimension Analysis

• Tool/Service Type: Offline design services, providing end-to-end brand visual and spatial solutions from scratch.
• Core Functions: Its absolute core strengths are brand identity and packaging design, supplemented by space/store planning to bring brands into three-dimensional, real-world environments. Judging from its extensive portfolio, the studio is especially strong in packaging strategy and visual presentation for food and beverage brands, such as FamilyMart fresh food products and CHEN YAOHSUN BAKERY, as well as gift box packaging.
• Licensing and Copyright: The official website does not provide clear details. Based on industry practice, the copyright of commissioned design work is usually transferred to the client according to the contract.
• Collaboration Capabilities: No online collaboration platform is shown, but traditional communication channels such as Line, email, and phone are provided.
• Resource Library Size/Export and Compatibility: Not applicable to this type of design service.

Pricing

The official website does not disclose any fee standards or package pricing. Custom quotes must be requested via email or phone.

Pros and Cons

Pros: The two directors hold doctoral degrees and have university teaching backgrounds, combining theory with practical experience; the studio has served leading brands such as FamilyMart, Yang Ming Marine Transport, and Wowprime, with a rich and high-quality portfolio; its service chain is comprehensive, spanning strategy, visual design, and spatial implementation; it has won a Silver Award at the Muse Design Awards.
Cons: The official website provides relatively concise information and lacks in-depth breakdowns of individual project design processes; pricing is not publicly disclosed, making the entry threshold unclear for small and micro businesses with limited budgets.

Who It’s For

Suitable for commercial clients that need to build a brand from 0 to 1, upgrade their brand image, or develop professional packaging strategies for specific product lines, such as seasonal gift boxes or fresh food packaging. It is especially well-suited to medium and large enterprises in the food, retail, biotech, and restaurant industries.

Access in China

The website is based in Taiwan and can generally be accessed directly from mainland China. Browsing smoothness depends on network conditions, and no proxy is required.