mediashake.co

What It Is

MediaShake is a media network service provider focused on programmatic digital out-of-home advertising (pDOOH) and In-Store Retail Media. On one side, it helps brands and advertising agencies reach specific audiences in scenarios such as supermarkets, gyms, gas stations, airports, elevators, and large outdoor screens. On the other, it helps retailers or commercial venues that already own video screens commercialize those screens and generate advertising revenue.

Core Capabilities and Data Scale

The official website repeatedly emphasizes that MediaShake manages and commercializes more than 39,000 video screens across multiple strategic locations in Europe and the Americas. Its office/business cities mentioned include Madrid, Lisboa, Londres, Miami, Medellín, Lima, Ciudad de Panamá, and San José de Costa Rica. Audience environments include supermarkets, gyms, gas stations, pharmacies, elevators, department stores, and more, with targeting categories such as consumer goods conversion, health and fitness, mobility, and health markets. The site also states that it uses AI to show personalized messages to people passing in front of screens, aiming to increase impact and reduce costs, but it does not disclose the identification logic, data sources, or how performance is verified.

Pricing and Platform Information

The website does not publish pricing, minimum spend, CPM/CPV/time-based buying models, or payment methods. There is a call-to-action labeled “Crea tu campaña ya con IA,” suggesting that it may support rapid campaign creation, but the crawled text does not confirm whether it offers full self-service ad buying, budget controls, reporting and attribution, creative review, or similar platform features.

Pros and Cons

Its strengths lie in the relatively large offline screen network, broad coverage of commercial scenarios, and clear positioning: serving both advertisers looking to buy media and screen owners looking to monetize. Its emphasis on shifting from “location-based delivery” to “audience-based delivery” aligns with the broader programmatic DOOH trend. The downside is that the website is highly marketing-oriented and lacks key procurement information such as case studies, pricing, performance metrics, third-party measurement, integration partners, and SLAs. Companies will need to contact MediaShake for further details before making an evaluation.

Who It’s For and Access from China

MediaShake is better suited to brands and agencies looking to run brand awareness, consumer conversion, or retail media extension campaigns in offline commercial environments across Latin America and Europe. It may also be suitable for merchants with screen resources. Access from China cannot be determined from the available text, and payment methods are also unknown. If the main goal is to advertise on offline screens in China, local alternatives such as Focus Media and Xinchao Media may be worth comparing. For global pDOOH campaigns, platforms such as Vistar Media, Hivestack, and Broadsign can also be considered.