mediametrics.co.uk

What It Is

Media Metrics is a B2B paid media and growth marketing consultancy based in Glasgow, UK. Its core proposition is not simply to increase clicks or impressions, but to help businesses connect ad spend and SEO investment with a measurable sales pipeline. The website clearly positions its services for B2B companies with longer buying cycles, including SaaS, technology, professional services, and complex industrial products.

Core Capabilities and Use Cases

Based on the site content, Media Metrics covers Google Ads, LinkedIn Ads, Microsoft Ads, SEO and content strategy, analytics, and reporting. For Google Ads, it focuses on keyword strategy, match types, bid management, and conversion tracking across search, display, and YouTube advertising. LinkedIn Ads emphasizes account-based targeting, audience segmentation, and creative testing for buying committees. Microsoft Ads is positioned around lower CPCs and access to professional and enterprise audiences. Its analytics services include tracking audits, UTM structures, CRM integration, and dashboards, with a focus on resolving inconsistencies between marketing and sales data and cleaning up attribution issues.

Pricing and Engagement Model

The site discloses one clear price: the Performance Audit, a one-off audit service starting at £850. It includes reviews of ad account structure, campaigns, tracking and attribution, CRM integration, SEO health, gaps between organic and paid channels, plus prioritized recommendations and a 60-minute walkthrough. Other long-term services do not have fixed packages listed; they are described as being customized based on scope, with an emphasis on transparent pricing and no hidden fees.

Pros and Cons

The main advantage is its highly focused B2B positioning, with optimization goals tied to business metrics such as cost per lead, cost per opportunity, and ROI, making it a good fit for teams that are not satisfied with traditional ad reporting. It also covers paid media, SEO, and data attribution, forming a relatively complete loop from acquisition to measurement. The limitation is that the public information remains fairly limited: there are no disclosed client case studies, team size details, specific CRM/BI tool lists, service response mechanisms, or price ranges for ongoing managed services.

Who It’s For and Access from China

Media Metrics is better suited to B2B companies that already have an advertising budget, longer sales cycles, and a need to improve lead quality while connecting CRM attribution. It is less suitable for B2C, e-commerce, or clients that simply want someone to “run ads” at a basic level. The site does not state access conditions from mainland China, and payment methods are not disclosed. For campaigns targeting the Chinese market, advertisers would typically also need to consider local channels such as Baidu Marketing, Ocean Engine, and Zhihu, as well as local SEO/SEM service providers as alternatives or complements.