mastermetrics.com

What It Is

Master Metrics is a marketing reporting SaaS operated by a Delaware, U.S. company. It is positioned as an AI-powered reporting tool for agencies and marketing teams. Its core value is reducing the time spent on manual reporting and switching between ad platforms by centralizing marketing data in dashboards, with AI generating campaign summaries, insights, and recommendations.

Core Features and Data Scale

Based on the main content, the product covers dashboards, public link sharing, PDF export, scheduled emails, WhatsApp reports, custom metrics, cross-source formulas, templates, and one-click dashboard cloning. Its AI can interact with data conversationally, such as answering questions about this month’s spend, budget progress, best-performing campaigns, and suggested ad changes. It also supports analysis via Claude AI and can push actionable recommendations to WhatsApp. On the management side, it offers an Overview Control Panel, Overview Table, and budget/goal Alerts, with notifications via email, WhatsApp, Slack, or other tools. Data scale is measured by “accounts,” with examples including Meta Ads, Google Ads, GA4, and Shopify; plans cover 15 to 250 accounts. However, its data source list contains multiple “Coming soon” items in the main content, so the full set of currently available integrations is not entirely clear.

Pricing and Trial

Master Metrics offers a 7-day free trial, followed by monthly subscriptions. Pricing ranges from $30/month for the Freelancer plan to $439/month for Pro Plus 2, with the main differences being the number of accounts and included feature modules. Freelancer does not include implementation support, while the other plans are marked as including Free implementation. The terms indicate support for recurring credit card billing and also mention that invoice payments must be received within 30 days. Fees are tax-exclusive, and some billing periods or idle usage may be non-refundable.

Pros and Cons

The main advantage is a fairly complete marketing reporting workflow: dashboards, alerts, AI analysis, Google Slides client reporting, and Looker Studio and Google Sheets connectors are all covered, making it suitable for agencies that need to duplicate client dashboards at scale. The drawbacks are that the publicly available data source list is incomplete, and some capabilities may still be “Coming soon”; the free trial is short; Freelancer users do not get implementation support; and the terms explicitly state that the service is not HIPAA-compliant, so it is not suitable for scenarios involving sensitive medical data.

Who It’s For and Access from China

Master Metrics is better suited to marketing agencies managing multiple ad accounts and multiple clients, or growth teams that need automated weekly or monthly reporting. The main content does not state how well it works from mainland China, and payment options such as Alipay, WeChat Pay, or RMB billing are not mentioned, so china_access can only be considered unknown. If a team in China needs more stable access and local payment options, it may also be worth evaluating alternatives such as Looker Studio, self-built reports with Google Sheets, Supermetrics, AgencyAnalytics, Whatagraph, and DashThis.