mapfry.com

What It Is

Mapfry is an online geomarketing platform based in São Paulo, Brazil, operated by MAPFRY GEOMARKETING TECNOLOGIA DA INFORMAÇÃO LTDA. According to its terms, its core purpose is to provide continuously updated software over the internet, helping users create studies, maps, influence areas, presentations, and shared projects. It is mainly designed for use cases such as store expansion, territory evaluation, market potential analysis, and lead analysis.

Core Capabilities and Data

The platform includes an account dashboard and project editor, where users can manage plans and quotas, import data, create layers, and publish “Histórias.” Its features include income and foot-traffic analysis, lead lookup, data import, segmentation and potential analysis, Studio, API data access, high-volume imports, and data extraction. On the data side, the site mentions that Mapfry provides “market content” and data layers, and users can also upload spreadsheets, addresses, and files. However, it does not disclose specific data sources, update frequency, city coverage, or data scale, so further validation is still necessary before using it for serious business decisions.

Pricing and Support

Pricing is monthly in Brazilian reais: Básico at R$1,280/month for 1 user; Profissional at R$1,980/month for up to 2 users; Times Profissionais at R$2,980/month for up to 10 users; and Ultra at R$6,000/month for larger-scale needs, including data API, custom potential modeling, high-volume imports, data extraction, and a dedicated consultant. The terms also mention free and paid plans, but the free quota is unclear. Support channels include a help center, blog, consulting, video tutorials, scheduled support, priority support, dedicated service, and consultants.

Pros and Cons

Its strengths are a clear positioning and a fairly complete workflow around expansion and geomarketing, with a defined upgrade path from single-user plans to team plans, then to API access and consulting services. Its weaknesses are that the publicly available materials lack key details about its data assets, pricing is not cheap for lightweight users, and the terms explicitly state that platform content is provided “as is” and does not constitute consulting or strategic advice, meaning users are responsible for their own business decisions.

Who It’s For and Access from China

Mapfry is better suited to marketing, growth, and commercial real estate teams doing site selection, chain-store expansion, and geographic lead analysis in Brazil or Portuguese-speaking markets. Access from mainland China and available payment methods are not disclosed, so china_access can only be considered unknown. If the primary target market is China, alternatives such as Baidu Maps Open Platform, Amap Open Platform, ArcGIS Business Analyst, CARTO, and Mapbox may also be worth evaluating.