macro-football.com

What It Is

Macro-Football is a football data analytics website focused on evaluating players’ “isolated impact” in attacking, defending, and shooting. Its Leviathan 2.0 model uses a regularized adjusted plus-minus approach, controlling for factors such as teammates, opponents, head coach, scoreline, home/away status, and number of players on the pitch to estimate an individual player’s contribution to expected goals creation and suppression. Strictly speaking, it is not a marketing or SEO tool, but rather a sports data analytics resource.

Core Capabilities and Data

The site provides player cards, isolated impact charts by club and season, an xG model, xPAR expected points above replacement, Shot Share, xG Share, Usage, and other metrics. Its xG model accounts for shot location, shot type, shooter, goalkeeper, preceding actions, and home/away context, and uses generalized ridge logistic regression with a hexagonal location grid to reduce overfitting. The published content states that the data covers the European top five leagues from the 2014/15 to 2019/20 seasons, with an aggregate scale of around 10,855 matches and more than 270,000 shots, while also noting that 2020/21 data was being collected continuously.

Pricing and Support

The scraped text does not provide subscription pricing, paid plans, free trials, API access, account permissions, or commercial licensing information. As a result, its business model and value for money cannot be assessed. In terms of support channels, the only visible option is updates via Twitter @Macro-Football; no email, ticketing system, documentation center, or enterprise support is disclosed.

Pros and Cons

Its main strength is the relatively high transparency of its methodology, with explanations of model variables, regression methods, xG diagnostic metrics, and how to read player cards. Its metrics are also closer to measuring a player’s marginal impact on team outcomes than ordinary event statistics. The downsides are that it has a relatively high technical barrier, and the specific data sources are not stated. It also lacks information on export, integrations, collaboration, customer support, and compliant commercial licensing, making it unsuitable for direct evaluation under typical enterprise SaaS procurement criteria.

Who It’s For and Access from China

Macro-Football is better suited to football data analysts, scouting researchers, club recruitment teams, sports data researchers, and hardcore fans for player comparison, initial recruitment screening, and model research. The source text does not provide information on access from mainland China, so its accessibility is unknown; payment methods are also not disclosed. For commercial alternatives, consider comparing it with platforms such as StatsBomb, Wyscout, Opta, FBref, and Understat.