loyally.eu

What It Is

Loyally is a CTI integration provider from the Netherlands. Its core value is connecting phone systems with CRM, customer support ticketing, or ITSM platforms, allowing agents to handle click-to-dial, caller identification, customer card pop-ups, and communication controls directly inside their business systems. The site highlights coverage across ecosystems such as RingCentral, Genesys, Freshworks/Freshdesk/Freshsales/Freshservice, and GoHighLevel, and claims 20+ CTI connectors and 10K+ active users.

Key Features and Integrations

Based on the available information, Loyally is more of a “bridge layer” between communication systems and business applications than a general-purpose CRM or helpdesk platform. Connect Essentials includes click-to-dial, customer card pop-ups, agent status, communication control within data platforms, and standard support. Listed integrations include RingCentral, Genesys, Freshdesk, Freshsales, Freshservice, GoHighLevel, BT Cloud, AVAYA Cloud, Five9, Zoho, Zendesk, and Salesforce, making it suitable for teams already using these overseas SaaS and cloud telephony platforms.

Pricing and Service Model

Public pricing information is limited. The only visible figure is Connect Essentials starting at €5,000, positioned as a basic high-performance connectivity package. The page also mentions Connect Plus and Most Popular, but does not disclose specific pricing, features, or billing terms. There does not appear to be a free plan or free trial; the main conversion path is to book a demo or contact technical sales. Its service model includes both standardized marketplace apps and Bespoke Engineering custom development, making it a fit for companies with clearly defined CTI workflow requirements.

Pros and Cons

Its strengths are a focused positioning and broad ecosystem coverage, helping reduce agent switching between phone systems and CRM tools while cutting down on manual data entry. Its custom engineering capability can also be valuable for complex call workflows or partner integrations. The downside is that public information is incomplete: security and compliance, deployment options, API documentation, permission management, SLA, and payment methods are not clearly stated. The starting price may also be high for small teams.

Best Fit and Access from China

Loyally is best suited to overseas sales, customer support, and IT service teams using RingCentral, Genesys, Freshworks, or GoHighLevel, as well as telecom partners that need to deliver CTI connections for clients. The site does not state how well it can be accessed from China, and network connectivity, RMB payment support, and compatibility with local phone systems are all unknown. If your main customers are in China, it may be worth also evaluating local customer service and communication solutions such as 天润融通, 容联七陌, and Udesk, or using the built-in CTI capabilities of your CRM.