loya24.ru

What It Is

Loya is a branded mobile app platform for enterprises, positioned around helping retail chains, delivery services, restaurants, beauty and medical businesses, automotive services, and B2B companies quickly launch their own apps. The site states that its team has been developing the platform for 8 years, with 70+ projects, 80+ features, and 25+ integrations, and that apps can be published to the AppStore, Google Play, RuStore, and AppGallery.

Core Features

The platform includes mobile app customization, a CMS/CRM backend, registration and customer profiles, online booking, loyalty programs, electronic membership cards, push notifications and other messaging channels, marketing campaigns, gamification, birthday greetings, surveys, referral programs, built-in chat, feedback/NPS, a mobile store, product cards, delivery zones, payment system integrations, and staff-side order management. Overall, it is closer to an industry solution combining “app + loyalty marketing + transactions/bookings.”

Pricing

The website does not disclose plans, subscription pricing, implementation fees, or billing methods. It only provides entry points to request a demo, obtain presentation materials, or submit an application. Budget evaluation therefore requires communication with sales, especially to confirm the scope of customization, app store publishing, integrations, maintenance updates, and support costs.

Pros and Cons

Its strengths are a relatively complete set of functional modules, making it suitable for businesses that need to quickly launch a mobile customer engagement system. It supports publishing to multiple app stores and emphasizes brand-based design as well as integration with existing business environments. The drawbacks are that the public information is quite marketing-oriented, with no pricing, SLA, API documentation, backend screenshots, or detailed customer case studies. For users outside Russian-speaking markets, language support, local payments, compliance, and operational support still need to be verified.

Who It’s For

Loya is suitable for small and medium-sized businesses through to chain enterprises that already have offline stores, delivery operations, or service workflows, and want to build a private customer base, run membership and promotional campaigns, and offer a mobile store or online booking.

Access from China

Based on the crawled text, access from mainland China cannot be determined and is marked as unknown. If used by Chinese companies, Chinese language support, multi-currency support, Chinese payment methods, domestic app stores, and data compliance support should also be confirmed.