lotify.com

What It Is

Lotify is a compliance-focused SaaS platform for lotteries and prize-draw campaigns, serving charities, associations, retailers, chain stores, sports federations, clubs, and other commercial organizations. It is not positioned as a general-purpose marketing automation tool, but as a specialized solution that helps organizations run lotteries and sweepstakes digitally while handling the related legal and technical complexity. The available text indicates that 250+ organizations already use Lotify, and that it has been a full part of Nederlandse Loterij since 2025.

Core Features and Compliance Capabilities

Based on the crawled content, Lotify’s core value centers on three themes: security, compliance, and transparency. The platform helps users quickly set up lotteries or prize draws, with repeated emphasis on “Setup in minutes,” “Easy in use,” and “Kick-off support.” For draw fairness, it uses a GLI-certified drawing system to ensure that winner selection is fair and verifiable. On the compliance side, Lotify states that it is fully GDPR-compliant and follows the requirements of the Dutch Gambling Authority, which is particularly important for activities involving participant personal data and gambling-related regulation.

Pricing, Integrations, and Enterprise Capabilities

The current text does not disclose plan tiers, pricing, subscription periods, per-campaign fees, per-participant fees, or similar details. There is also no visible information about a free version or trial. Third-party integrations, APIs, developer support, webhooks, CRM/marketing tool connections, and related capabilities are not mentioned either. Enterprise SaaS features such as team collaboration, approval workflows, role-based permissions, and audit logs are also not publicly explained, so it is difficult to assess how well Lotify would fit multi-department operations in larger organizations.

Pros and Cons

The main advantage is its clear vertical focus, making it especially suitable for organizations that need to run fundraising lotteries or commercial promotional prize draws within the Dutch regulatory framework. GDPR compliance, alignment with Dutch gambling regulation, and a GLI-certified drawing system give it a strong credibility base. The downside is limited information transparency, especially around pricing, deployment model, payment methods, integration ecosystem, and openness. Its compliance messaging is also mainly centered on the Dutch market, so legal applicability in other countries or regions needs to be confirmed separately.

Who It’s For and Access from China

Lotify is best suited to charities, associations, clubs, sports organizations, and retail chains in the Netherlands or targeting the Dutch market, for compliant fundraising, member engagement, or promotional prize draws. For Chinese companies, if the goal is to run prize-draw marketing in mainland China, local requirements around advertising law, promotional lotteries, and personal information protection should be verified first. The text does not provide information about Chinese-language support, RMB payments, or network accessibility from China, so its China access status is unknown.