licenseblyinfoproducts.com

What It Is

Licensed Bob Bly Info Products is an information-product licensing program offering resellable products from direct-response copywriter Bob Bly and content marketer Fred Gleeck. It is not an SEO tool or SaaS platform, but rather a “ready-made product library” for information marketers: after purchasing a license, you can sell the specified audio/training products as your own and keep the sales revenue.

Core Features and Use Cases

The page focuses on solving the problem of “having no product to sell.” A standard license lets buyers order products at cost from the duplication and fulfillment provider, then resell them at retail prices. A master license includes the capabilities of the standard license and also allows the buyer to sell standard licenses to others. The license also includes Bob Bly’s sales-page copy, which buyers can use on their own websites. There are currently 5 licensed products listed, covering topics such as internet marketing, niche expert positioning, coaching businesses, newsletter marketing, and lead generation.

Pricing and Business Model

Pricing is clear, but the entry cost is not low: a standard license costs $997 per product, while a master license costs $2,997 per product. Buying 2 licenses gives a 10% discount, and buying 5 or more gives a 20% discount. The page also states that only 5 master licenses are sold for each product. The payback logic depends heavily on the buyer already having sales capability—for example, being able to sell enough end products or standard licenses. Without traffic, an email list, conversion copy execution, and fulfillment capability, the risk is relatively high.

Pros and Cons

The main advantage is that it can quickly expand a product lineup and reduce the time required to create courses or audio products from scratch. The included sales copy can be valuable for direct-response-style landing pages. The creators’ credentials and the number of customer testimonials also help build trust. The downsides are also clear: the page does not explain payment methods, refund policy, delivery details, or after-sales support; the product content cannot be modified, leaving limited room for branding and localization; and the information-product format feels somewhat traditional. Whether it matches today’s user expectations for courses, communities, and interactive delivery is something buyers need to validate themselves.

Who It’s For

It is better suited to individuals and small teams that already have an email list, niche website, consulting business, or online sales experience, and want to quickly test information-product monetization or expand their backend product offerings. It is not suitable for teams with no traffic at all, little understanding of the English-language information marketing market, or those looking for a complete marketing automation platform.

China Access and Alternatives

The page does not provide information about access from China, RMB payments, or localized support, so its availability in China is unknown. If targeting the Chinese market, buyers need to further consider English content translation, the scope of copyright authorization, and compliance around payment and delivery. Alternatives include creating your own courses or ebooks, purchasing PLR digital product licenses, or using Teachable, Thinkific, or a self-hosted knowledge-commerce system to deliver your own content.